via press release:
SYFY’S OPPOSITE WORLDS BECOMES CHANNEL’S MOST-WATCHED SERIES DEBUT AMONG WOMEN 18-34 SINCE 2008
#OPPOSITEWORLDS TRENDED NATIONALLY ON TWITTER DURING BOTH EASTERN AND PACIFIC BROADCASTS
LIVE Elimination Episode Premieres Tonight at 10pm
NEW YORK – January 22, 2014 – In its debut last night, Syfy’s new reality series Opposite Worlds – featuring drama, shocking twists and an unexpectedly emotional first challenge – set channel social media records along with delivering a wider, younger-skewing female audience. The show, which pits contestants in a past versus future live social experiment, also became the channel’s most watched reality premiere in six months among Adults 18-49, averaging 645K in that key demographic.
The series, hosted by Luke Tipple (Capture), also delivered one million total viewers during its telecast Tuesday, January 21 from 10-11PM (ET/PT).
Opposite Worlds was exceptionally strong among young females, becoming Syfy’s highest rated series premiere – both scripted and unscripted -- in Women 18-34 since 2008.
The series was the highest rated unscripted series, among Adults 18-49, to debut on Syfy in Tuesday prime in nearly a year.
Throughout social media, a cornerstone of the program, Opposite Worlds was Syfy’s most social series premiere ever in tweets and tweets per unique author.
Social media highlights include:
- Opposite Worlds ranked among the top five cable entertainment programs in tweets per unique author, top 10 in impressions and top 15 in unique authors and tweets.
- More unique authors and tweets than MTV’s Are You The One?, AETV’s , TNT’s and Discovery’s Klondike.
- More impressions and tweets per unique than Lifetime’s /Kim of Queens, TBS’ and FX’s .
- Opposite Worlds had more tweets than Fox’s / /
- More tweets per unique author and more impressions than CW’s , ABC’s and Fox’s / / .
- The #oppositeworlds hashtag ranked among the top 10 TV series hashtags across all of broadcast and cable with 19,000 tweets.
The series was also Syfy.com’s top unscripted series premiere ever in page views, uniques and visits.
The second episode of Opposite Worlds, tonight at 10PM (ET/PT), will be Syfy’s first live weekly reality series telecast. The 12-episode Opposite Worlds will run for six weeks.
In Opposite Worlds, 14 people from all walks of life go head-to-head in opposing teams that live in a house separated into two distinctly different worlds: one future and one past, each with its own unique advantages and disadvantages. Adding to the drama is a glass wall dividing the house into the two environments, allowing the teams to watch, envy and dread each other's every move. Viewers can contribute to the chatter about Opposite Worlds – and affect each weekly challenge - by following the handle @syfyoppworlds and using the hashtag #oppositeworlds on Twitter.
Opposite Worlds is executive produced by JD Roth, Todd A. Nelson, Brant Pinvidic, Adam Kaloustian and Curtis Colden for Eyeworks USA. The series is based on the hit Chilean format, Mundos Opuestos, originally broadcast on Canal 13 and distributed by Banijay International.
About Eyeworks USA
Eyeworks USA is one of television's most prolific producers of reality and non-fiction programming, producing shows grounded in the ability of people to change and transform their lives. Current series include Extreme Weight Loss in season four for ABC; Bar Rescue in season four for Spike (the network’s #1 show across all male demos); My Cat from Hell, in season five for Animal Planet; LA Hair, in season three for WEtv; and Oxygen's series My Big Fat, among many other series. Roth and Nelson are also known for producing the first 11 cycles of the award-winning The for NBC. Other Eyeworks series include Family S.O.S. with Jo Frost for TLC, TV Land's Forever Young, as well as the long-running, genre-creating franchise for VH-1, Beauty and the Geek.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation. (Syfy. Imagine greater.)