FOX's 'Sleepy Hollow' Grows 65 Percent, 'Family Guy' 71 Percent in 30-Day Multi-Platform Viewing

Categories: Network TV Press Releases

Written By

January 24th, 2014

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via press note:

Based upon 30-day multi-platform statistics for FOX programming airing the week of December 9, 2013, six programs grew 50 percent or more from Live + Same Day viewing among total viewers, including Family Guy (+71 percent) and Sleepy Hollow (+65 percent.)

30-Day Multi-Platform Total Audience
Week of 12/09/13
(O) only (O) only Multi-Platform Multi-Platform
Live+SD Live+7 VOD/Streaming Total Audience / Views / Plays Total Audience
TA (000) TA (000) Views (000) (TV = 6 min or more) (Mil) % Gain vs. L+SD
Almost Human 12/9/13 8,418 11,247 2,033 13.3 +58%
Sleepy Hollow 12/9/13 8,283 11,982 1,717 13.7 +65%
The X Factor - Wed 12/11/13 9,383 10,782 187 11.0 +17%
The X Factor - Thu 12/12/13 7,128 8,228 145 8.4 +17%
Raising Hope 12/13/13 2,380 3,395 319 3.7 +56%
Raising Hope-9:30p 12/13/13 2,144 3,114 640 3.8 +75%
The Simpsons 12/15/13 10,238 11,017 1,768 12.8 +25%
Bob's Burgers 12/15/13 6,373 7,033 1,216 8.2 +29%
Family Guy 12/15/13 7,330 9,422 3,139 12.6 +71%
American Dad 12/15/13 5,619 6,584 1,831 8.4 +50%

 

 
  • Darcy

    Where has this chart been? Did Fox not send out reports for the 3 or 4 weeks before December 9?

  • Shepherd

    @Sara

    That last column was cut off. What exactly do those +5s +7s etc actually represent? Looks like maybe the numbers were cut off too?

    I’ve always wondered how many minutes it took to be counted as a TV or unique viewer.

  • HeadlessHorseman

    Here’s the part of the chart that was cut off. I managed to sneak my cursor behind it and copy it.

    Multi-Platform
    Live+SD Live+7 VOD/Streaming Total Audience / Views / Plays Total Audience
    TA (000) TA (000) Views (000) (TV = 6 min or more) (Mil) % Gain vs. L+SD
    Almost Human 12/9/2013 8,418 11,247 2,033 13.3 +58%
    Sleepy Hollow 12/9/2013 8,283 11,982 1,717 13.7 +65%
    The X Factor – Wed 12/11/2013 9,383 10,782 187 11.0 +17%
    The X Factor – Thu 12/12/2013 7,128 8,228 145 8.4 +17%
    Raising Hope 12/13/2013 2,380 3,395 319 3.7 +56%
    Raising Hope-9:30p 12/13/2013 2,144 3,114 640 3.8 +75%
    The Simpsons 12/15/2013 10,238 11,017 1,768 12.8 +25%
    Bob’s Burgers 12/15/2013 6,373 7,033 1,216 8.2 +29%
    Family Guy 12/15/2013 7,330 9,422 3,139 12.6 +71%
    American Dad 12/15/2013 5,619 6,584 1,831 8.4 +50%
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  • HeadlessHorseman

    Sorry it’s jumbled but I’m sure it’ll be fixed soon.

  • Shepherd

    Thanks HeadlessHorseman. Sneaky move, well played.

  • ZuDfunck

    Good lord! You need to be a mathematician to decipher rating now.

  • http://tvbythenumbers.com Robert Seidman

    Fixed, kind of. The label for the last column that is cut off reads:

    Multi-Platform
    Total Audience
    % Gain vs. L+SD

  • Darcy

    @Sara. Do you know why Fox has not released this chart since the week of November 11? Why did they not release the numbers for the weeks between 11/11 and 12/9?

  • mayhem

    I believe most if not all shows were repeats during holidays.

  • MeAndMrsJones

    But what does it mean???

  • kd94025

    It means a buttload of people are timeshifting what they watch. The audience is a lot bigger than the initial ratings show (for Sleepy Hollow), but for the “biz” they want live eyes to watch the ads. Still – that’s awesome. I have no trouble believing 13M plus views/viewers. I think the earlier charts showed something like 98% growth, and I think this number is lower because the same day audience has grown. All very interesting.

  • Kipper

    +3 +5 +7 Does it count to advertisers? Fast fowarding commercials is synonomous with DVR.

  • Scott

    Nice gains for most shows, especially The Simpsons(X Factor is the weak link)

  • Ashley

    Love SH! Hope they keep the plot interesting in season 2. I hate when season 1 is great and you look to forward to the next season and they totally change the theme or format or something, just like OUAT.

  • Tyson

    “Does it count to advertisers?”

    No.

    “Fast forwarding commercials is synonymous with DVR.”

    That’s why.

  • WtYDS

    What’s your data source? Leaving out the data source lends doubt to your credibility.

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