'Grimm' & 'Dracula' Hit Their Highest Ratings Since December 6

Categories: Network TV Press Releases

Written By

January 25th, 2014

Dracula Finale

via press release:

  • “Dateline NBC” (1.4/4 in 18-49, 7.3 million viewers overall from 8-9 p.m. ET) ranked #2 in the time period  in most key categories among the Big 4 networks, with half-hour to half-hour gains in all key measures, including increases of 15% in adults 18-49 (to a 1.5 rating from a 1.3) and 11% in adults 25-54 (2.1 vs. 1.9).  Week to week, “Dateline” is up 4% in total viewers (7.277 million vs. 6.974 million), flat in adults 25-54 (2.0 vs. 2.0) and within a tenth of a rating point of last week in adults 18-49 (1.4 vs. 1.5). 
  • Versus the same night last year, “Dateline” is up 17% in adults 18-49 (with a 1.4 rating vs. a 1.2 from 9-11 p.m. on Jan. 25, 2013), up 25% in adults 25-54 (2.0 vs. 1.6) and up 32% in total viewers (7.277 million vs. 5.530 million).
  • “Grimm” (1.5/5 in 18-49, 5.9 million viewers overall at 9 p.m. ET) matched its highest 18-49 rating since Dec. 6 (1.6) and delivered its biggest overall audience since that same date (6.323 million).   In total viewers, “Grimm” has grown the last two weeks in a row, up versus one week ago by 3% (5.856 million vs. 5.707 million) and up versus two weeks ago by 10% (5.856 million vs. 5.335 million).   In the time period, “Grimm” was the top scripted program in adults 18-34, 18-49 and 25-54.  L+3 Time-Shifting: Note that “Grimm” is a heavily time-shifted series, with last week’s “Grimm” increasing by 63% going from these next-day L+SD ratings to L+3 (from a 1.53 to a 2.49).
  • “Dracula” (1.0/3 in 18-49, 3.1 million viewers overall at 10 p.m. ET) earned its highest rating since Dec. 6 (1.1).  It’s also “Dracula’s” second-highest rating since the show’s second episode on Nov. 1 (1.3).  In total viewers, it’s a high since Dec. 6 (3.829 million).   In the time period, “Dracula” is #2 among ABC, CBS and NBC in adults 18-34, men 18-34 and men 18-49.  L+3 Time-Shifting: Last week’s “Dracula” grew by 71% going from these next-day L+SD ratings to L+3 (from a 0.93 to a 1.59).
  • In adults 18-49, “Dracula” is up 11% versus one week ago (1.0 vs. 0.9) and up 43% versus two weeks ago (1.0 vs. 0.7).  In total viewers, “Dracula” is up 11% versus one week ago (3.090 million vs. 2.784 million) and up 25% versus two weeks ago (3.090 million vs. 2.468 million)
  • moshane58

    Whatever Nielsen.Just because you refuse to change for decades ago a lot of show are being cancelled and not given the real ratings. Getting tiresome to see this low of ratings on a good show we know more are watching.

  • lainey

    I think that how Hannibal does will have some effect on Dracula’s fate. Ironically, it might not be a bad thing if Hannibal does do a bit better than Dracula. I say that because Hannibal already has been on another night. So, if it proves to have an audience that shows it is paying attention and is willing to follow it where ever it’s put on the schedule(and grows, of course)then maybe Hannibal will be moved to earlier in the week-again-and Dracula might get another short season, which I really think might work. They could then have the Wolfman series they are supposed to do take the time slot over, or vice-versa. Sometimes I wonder if that might be their thinking already, since they are going with the idea of a nineteenth century Lawrence Talbot, like the most recent movie, instead of the character existing in the mid twentieth century. That would put it in the same time frame as Dracula. So, that would continue with the idea of the period, gothic, supernatural drama that they went with by setting Dracula in the time period where it was created in the original novel-even if they altered the characters to actually be at least a bit more progressive than their book counterparts.
    I don’t know-looking at Dracula’s tv fate kind of depends on whether you want to look at it from the “half full” glass POV, or the “half empty” one. Most people are taking the “half empty” one, and I can understand that, at least to a point. However, when you remove the few shows NBC has that do garner both a pretty large audience and demo-and compare how Dracula has done to-not just other new ones, but some of their older scripted shows-then Dracula hasn’t really performed as badly as some people think, especially if you factor in that it’s on in the last hour of the Friday night schedule, and how it has done in the time shifting numbers. In fact-and I stated this elsewhere-the figures given in another article shows that Dracula actually outdoes some of the other NBC programs-and shows that its audience actually did grow when you consider these other numbers, and compared to some other NBC shows that picked up very few more viewers even after they added in the extra numbers.
    So, if NBC only goes by the live Friday night numbers, then they probably won’t produce any more “Dracula” episodes. If they take other stuff into consideration, then maybe they will. They are the only ones who know whether or not its worth their while to continue it for at least another season to see if it not only maintains what audience it built, but will add some. IMO, that seems to be the reasoning they used to renew Hannibal-and, yes, I know that Hannibal got some critic’s praise, but if that’s what it takes to keep a show on the air, there are a lot of them that would have survived based on that-but, despite some critical acclaim, they didn’t have the audience numbers, so they were canned. So, they will probably be tougher on Hannibal, I expect, since this is already its “second” chance to establish itself. It would be nice if Dracula also got a second chance.

  • Linda

    I love Dracula and want it back for a season 2

  • Aok98

    Just think what Grimm’s numbers would be if they figured in all the DVRs.

  • Wright

    :) Grimm & Dracula


    I just caught Grimm earlier this afternoon & can’t believe I have to wait until 2/28 to see the conclusion. Arrgh! I must say, NOT FAIR!!

  • Niacast

    I hope they bring Dracula back.I really enjoyed it and I can’t wait to see more!!!

  • Anthony M

    Dracula started off slow but really turned into a nice little series. I grew to appreciate JRM as the title character, he did a nice job. Hot chicks and some interesting supporting characters made it a fun season.

  • Katie

    Re: “Just think what Grimm’s numbers would be if they figured in all the DVRs.”

    …isn’t that what Time Shifting means? They already said, “L+3 Time-Shifting: Note that “Grimm” is a heavily time-shifted series, with last week’s “Grimm” increasing by 63% going from these next-day L+SD ratings to L+3 (from a 1.53 to a 2.49).”

    “Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.”

    (Hopefully, they include Hulu viewing and other online streaming in this. I watch each episode of Grimm at least twice on Hulu. With commercials each time, so both times should count!) :)

  • snay

    Please do not cancel Dracula!!! This is actually the first show in a long while that I will watch on a regular basis….I have even set my alarm for it when I go to bed earlier after a long day since it comes on at 10…..I love this show!!!!!

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