via press release:
E!'S "LIVE FROM THE RED CARPET " DELIVERS ONE OF THE NETWORK’S MOST-WATCHED GRAMMYS TELECASTS WITH 3.1 MILLION TOTAL VIEWERS
Eonline Scores Biggest Grammys Performance in Its History with 18.7 Million Page Views and 1.1MM Mobile Web Uniques
Los Angeles, CA, January 27, 2014 – E!'s “Live from the Red Carpet: The 2014 Grammy Awards” hosted by Ryan Seacrest and Giuliana Rancic on Sunday, January 26 from 6-8pm, scored the network its second highest-rated “Live from the Red Carpet” Grammys telecast in its history among Households (2.35 coverage rating) behind only 2012’s high dating back to 1995. It was the third-most watched “Live from the Red Carpet” Grammys coverage in Total Viewers (3.1 Million), Adults 18-49 (1.5M), Women 18-49 (1.1M) and Women 18-34 (591,000).
Digitally, Eonline delivered a record-breaking Grammys day of the event in E! digital page views (18.7M, up +6% YOY) and mobile web uniques (1.1M, up +73% YOY). E!’s 2014 Grammy Awards coverage drew over 104,000 tweets on Sunday (up +22% YOY). E!’s “Live from the Red Carpet: The 2014 Grammy Awards” had the most users engaged on Twitter of any cable network (excluding sports) and was the most talked about red carpet Grammy coverage (76,000 mentions); it was the #2 most tweeted about cable program on Sunday (excluding sports). E!’s “Countdown to the Red Carpet: 2014 Grammy Awards” ranked in the top 5 most talked about cable programs on Twitter (27,000 mentions, #4 rank excluding sports and premium).
Additionally on air, “Countdown to the Red Carpet: 2014 Grammy Awards” from 4-6pm was E!’s second highest-rated Countdown Grammys coverage since 2006 in Households (.85, +9% YOY). E!’s second annual “After Party: 2014 Grammys” from 11:30pm -12:30am grew year-to-year across all measures, doubling in key demos including Households (.75 coverage rating +103%), Total Viewers (884,000, +96%), Adults 18-49 (513,000, +98%), Women 18-49 (375,000, +103%), Adults 18-34 (347,000, +92%) and Women 18-34 (267,000, +121%).
*Source Nielsen Media Research, Fast Nationals, Live + Same Day, HH Coverage Rating AA% & Demographic 000s; Sunday, 1/26/14 Countdown (4pm-6pm), LRC (6pm-8pm), After Party (11:30pm-12:30am) vs. Year Ago Performance on 2/10/13; Digital Sources: E! digital page views (Eonline.com, Eonline mobile web, mobile apps – Eonline, Fashion Police, LRC, E! Latino) and mobile web – Adobe Analytics 1/26/14 vs. 2/10/13. Social – Nielsen SocialGuide 1/26/14 vs. 2/10/13 excluding sports and premium.