E!’s ‘Live From the Red Carpet’ Delivers One of the Network’s Most-Watched Grammys Telecasts With 3.1 Million Total Viewers

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E! Live From the Red Carpet

via press release:



Eonline Scores Biggest Grammys Performance in Its History with 18.7 Million Page Views and 1.1MM Mobile Web Uniques



Los Angeles, CA, January 27, 2014 – E!’s “Live from the Red Carpet: The 2014 Grammy Awards” hosted by Ryan Seacrest and Giuliana Rancic on Sunday, January 26 from 6-8pm, scored the network its second highest-rated “Live from the Red Carpet” Grammys telecast in its history among Households (2.35 coverage rating) behind only 2012’s high dating back to 1995.  It was the third-most watched “Live from the Red Carpet” Grammys coverage in Total Viewers (3.1 Million), Adults 18-49 (1.5M), Women 18-49 (1.1M) and Women 18-34 (591,000).


Digitally, Eonline delivered a record-breaking Grammys day of the event in E! digital page views (18.7M, up +6% YOY) and mobile web uniques (1.1M, up +73% YOY).  E!’s 2014 Grammy Awards coverage drew over 104,000 tweets on Sunday (up +22% YOY).  E!’s “Live from the Red Carpet: The 2014 Grammy Awards” had the most users engaged on Twitter of any cable network (excluding sports) and was the most talked about red carpet Grammy coverage (76,000 mentions); it was the #2 most tweeted about cable program on Sunday (excluding sports).  E!’s “Countdown to the Red Carpet: 2014 Grammy Awards” ranked in the top 5 most talked about cable programs on Twitter (27,000 mentions, #4 rank excluding sports and premium).


Additionally on air, “Countdown to the Red Carpet: 2014 Grammy Awards” from 4-6pm was E!’s second highest-rated Countdown Grammys coverage since 2006 in Households (.85, +9% YOY).  E!’s second annual “After Party: 2014 Grammys” from 11:30pm -12:30am grew year-to-year across all measures, doubling in key demos including Households (.75 coverage rating +103%), Total Viewers (884,000, +96%), Adults 18-49 (513,000, +98%), Women 18-49 (375,000, +103%), Adults 18-34 (347,000, +92%) and Women 18-34 (267,000, +121%).


*Source Nielsen Media Research, Fast Nationals, Live + Same Day, HH Coverage Rating AA% & Demographic 000s; Sunday, 1/26/14 Countdown (4pm-6pm), LRC (6pm-8pm), After Party (11:30pm-12:30am) vs. Year Ago Performance on 2/10/13; Digital Sources:  E! digital page views (Eonline.com, Eonline mobile web, mobile apps – Eonline, Fashion Police, LRC, E! Latino) and mobile web – Adobe Analytics 1/26/14 vs. 2/10/13.  Social – Nielsen SocialGuide 1/26/14 vs. 2/10/13 excluding sports and premium.

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