‘Lizzie Borden Took an Ax’ Premiere Draws 4.4 Million Total Viewers
via press release:
THE LEGEND OF LIZZIE BORDEN CONTINUES
Lifetime Original Movie LIZZIE BORDEN TOOK AN AX
Witnessed by 4.4 Million Total Viewers in World Premiere
Lifetime is Ad-Supported Cable’s #1 Destination for Original Movies in January
LOS ANGELES, CA – January 27, 2014 – The legend of Lizzie Borden continues as 4.4 million Total Viewers witnessed Saturday’s world premiere of the Lifetime Original Movie Lizzie Borden Took An Ax (#LizzieBorden), starring Golden Globe® and Emmy® Award nominee Christina Ricci (Monster), Golden Globe® nominee Billy Campbell (The Killing) and Screen Actors Guild Award® winner Clea DuVall (Argo).
Among social media, Lizzie Borden Took an Ax was the most-tweeted program of the night across television (Nielsen Social Guide). Additionally, the film drove the highest traffic to a movie premiere on mylifetime.com since November 2012 (Adobe Analytics).
Lizzie’s strong performance comes on the heels of last week’s world premiere of the Lifetime Original Movie Flowers in the Attic, which averaged 6.1 million Total Viewers, making it the night’s #1 telecast across television among all key demos – including Total Viewers, Adults 25-54, Women 25-54, Adults 18-49 and Women 18-49 — as well as ad-supported cable’s most-watched original movie since November 2012.
Flowers in the Attic and Lizzie Borden Took an Ax are poised to be ad-supported cable’s #1 and #2 original movie telecasts for January 2014 among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49 and Women 18-49.
ABOUT LIZZIE BORDEN TOOK AN AX
On a scorching, hot summer day in 1892 in Fall River, Massachusetts, Lizzie Borden (Ricci) returns home to the house she shares with her father Andrew, stepmother Abby and sister Emma (DuVall). But, unlike any normal day, Lizzie encounters the bloody scene of her parents violently murdered. Police quickly question multiple suspects in town, but evidence keeps pointing back to the Borden’s youngest daughter Lizzie, the seemingly wholesome Sunday school teacher, as the prime suspect. Lizzie’s lawyer, Andrew Jennings (Campbell), proclaims her innocence arguing that it is inconceivable a woman could commit the heinous crime of brutally murdering her family with an ax. Or is it? Lizzie is put on trial for the murders, both in the courtroom and in the press, sparking a widespread debate about her culpability. As the case rages on, the courtroom proceedings fuel an enormous amount of sensationalized stories and headlines in newspapers throughout the country, forever leaving Lizzie Borden’s name in infamy.
Lizzie Borden Took An Ax was produced by Sony Pictures Television for Lifetime. Judith Verno (Masters of Sex, Drew Peterson: Untouchable) served as executive producer with Michael Mahoney (The Memory Keeper’s Daughter) producing. Nick Gomez (The Blacklist) directed from a script written by Stephen Kay (The Mod Squad).
ABOUT SONY PICTURES TELEVISION
Sony Pictures Television is one of the television industry’s leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry’s largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series,
original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners, and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People’s Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT’s worldwide television networks portfolio is a key strategy in SPE’s long-range commitment to the global marketplace, with 120 channel feeds, which are available in more than 142 countries reaching more than 500 million households worldwide. SPT also creates original content for and manages SPE’s premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and Sony Movie Channel, and is a part owner of cable channel GSN, new 3D channel 3net, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT’s syndicated series as well as in all of SPE’s digital businesses in the United States. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.