Disney Channel is TV’s #1 Network in Total Day for the 33rd-Consecutive Month in Kids 6-11

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Cloud 9

via press release:

 

Disney Channel is TV’s #1 Network in Total Day for the 33rd-Consecutive Month in Kids 6-11 and 45th-Straight Month in Tweens 9-14; Original Movie “Cloud 9” Ranks as the Month’s #1 Cable TV Telecast Across Major Youth Demos

 

24-Hour Disney Junior channel Sets Record Monthly Highs, Ranking as TV’s #1 Preschool-Devoted Network for the 10th-Straight Month in Total Viewers and Kids 2-5; “Sheriff Callie’s Wild West” is the #1 Series Across Preschooler Networks

 

Disney Channel

 

During January 2014, Disney Channel, the 24-hour kid-driven, family-inclusive television network, ranked as TV’s #1 network for the 33rdconsecutive month in Kids 6-11 (618,000/2.6 rating) and for the 45th-straight month in Tweens 9-14 (576,000/2.4 rating), powered by the premiere of original movie “Cloud 9,” all-new episodes of hit series – most notably “Jessie” and “Austin & Ally” the launch of “I Didn’t Do It” and a first-look at upcoming game show “Win, Lose or Draw.”

 

Competitively, Disney Channel out-delivered Nickelodeon by robust double digits for the 31st-consecutive month in both Kids 6-11 (+26% – 618,000 vs. 491,000) and Tweens 9-14 (+80% – 576,000 vs. 320,000).

 

In Prime, Disney Channel extended its streak as TV’s #1 network to 107 consecutive months in Kids 6-11 (902,000/3.8 rating) and to 103-straight months in Tweens 9-14 (822,000/3.4 rating).

 

  • The premiere of Disney Channel original movie “Cloud 9” (1/17/14, 8:00 – 9:40 p.m.) stood as the month’s #1 cable TV telecast in Kids 2-11 (2.6 million/6.7 rating), Kids 6-11 (2.1 million/8.7 rating) and Tweens 9-14 (1.8 million/7.3 rating).

 

 

24-Hour Disney Junior channel

 

24-hour Disney Junior channel soared to its biggest month on record across all target demos, ranking as the #1 Total Day preschool-dedicated TV network for the 10th-consecutive month in Total Viewers (510,000), Kids 2-5 (247,000/1.6 rating) and Boys 2-5 (126,000/1.6 rating) – each month since reporting public ratings on April 1, 2013 – for the 7th month in a row in Girls 2-5 (121,000/1.6 rating) and for the 8th-straight month in Women 18-49 (100,000). Notably, this marked the channel’s 4th-consecutive month growing its Total Viewer audience and 3rd-straight month in Boys 2-5.

 

  • Among midsize cable TV networks, led by newcomer “Sheriff Callie’s Wild West” along with “Sofia the First” and “Mickey Mouse Clubhouse,” Disney Junior aired the Top 3 series in Total Viewers and across all preschooler demos (Kids 2-5 below), and Top 4 in Women 18-49:

 

 

 

 

 

 

 

  • Disney Junior Channel defeated Nick Jr. by double digits across all core demos: +50% in Total Viewers (510,000 vs. 339,000), +55% in Kids 2-5 (247,000 vs. 159,000), +51% in Girls 2-5 (121,000 vs. 80,000), +59% in Boys 2-5 (126,000 vs. 79,000) and +54% in Women 18-49 (100,000 vs. 65,000), despite being in 12.5 million fewer homes.

 

  • Disney Junior Channel more than tripled Sprout among Total Viewers (+217% – 510,000 vs. 161,000), Kids 2-5 (+238% – 247,000 vs. 73,000), Girls 2-5 (+210% – 121,000 vs. 39,000) and Boys 2-5 (+271% – 126,000 vs. 34,000), and nearly tripled in Women 18-49 (+178% – 100,000 vs. 36,000).

 

 

Source: NTI, U.S. ratings, most current, January 2014: 12/30/13-1/26/14; Total Day rank streaks include ties based on rating.

blog comments powered by Disqus