Nickelodeon Tops January With Kids, Total Viewers; Marks 12 Straight Months of Growth
via press release:
NICKELODEON TOPS JANUARY WITH KIDS, TOTAL VIEWERS;
MARKS 12 STRAIGHT MONTHS OF GROWTH
Sam & Cat, The Haunted Hathaways and The Thundermans are Top Live-Action Kids’ Series;
SpongeBob SquarePants Leads Kids as Number-One Animated Series; and Paw Patrol Tops Among Preschool Series
NEW YORK – Jan. 28, 2014 – Nickelodeon closed the month of January as the top basic cable net in total day with Kids 2-11 (3.0/971K, up +7% over last year) and total viewers (1.8 million). Nick’s January performance also marks 12 consecutive months of year-over-year gains with Kids 2-11.
The network’s monthly ratings win was driven by strong performances from its slate of live action hits, including Sam & Cat, The Haunted Hathaways and The Thundermans. Sam & Cat led the month with Kids 2-11 (6.8/2.2M), Kids 6-11 (8.9/1.7M), Teens 9-14 (6.9/1.4M) and total viewers (3.9M). These numbers were propelled by the January 18th premiere of the special one-hour Sam & Cat episode “#TheKillerTunaJump: #Freddie #Jade #Robbie”, which drew 4.8 million total viewers and ranked as Nick’s highest-rated telecast with Kids 6-11 since 2012. The Haunted Hathaways followed Sam & Cat with Kids 2-11 (5.2/1.7M), Kids 6-11 7.0/1.4M and total viewers (2.8M), while The Thundermans rounded out the top three live-actions spots with Kids 2-11 (5.1/1.6M) and Kids 6-11 (7.0/1.4M).
Among animated series, SpongeBob SquarePants won the month with Kids 2-11 (5.1/1.6M), and total viewers (3.1M).
Nickelodeon was also the months’ top-ranked network with preschoolers, averaging a 3.8/480K with Kids 2-5, up +9% over last year and +81% ahead of the closest competitor. Paw Patrol won the month as TV’s top preschool series among Kids 2-5, with a 6.8/845K – up +48% compared to the same time period year ago.
Nickelodeon also won the fourth week of January (1/20/14-1/26/14) with Kids 2-11 (3.2/1.0M, up +10% versus year ago), Kids 2-5 (4.0/498K, up +11%) and total viewers (1.9M). Sam & Cat was the top live-action series with total viewers (2.9M), while SpongeBob SquarePants and Sanjay and Craig led as the top-two animated series with Kids 2-11 (6.0/1.9M and 5.2/1.7M, respectively) and total viewers (3.7M and 3.0M, respectively). Paw Patrol (7.6/943K) and Bubble Guppies (7.3/916K) ranked as the top preschool series with Kids 2-5 for the week.
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).