The Grammys Lead CBS to a Big Ratings Win as the Network Sweeps the Week in Viewers and Key Demographics

Categories: Press Releases

Written By

January 28th, 2014

Celebrities-Stage-Grammys-2014

via press release:

THE GRAMMYS LEAD CBS TO A BIG RATINGS WIN AS THE NETWORK SWEEPS THE WEEK IN VIEWERS AND KEY DEMOGRAPHICS

 

"The 56th Annual Grammy Awards" Scores 28.51 Million Viewers—Up From Year Ago and Second-Largest Audience in 21 Years

 

CBS Has the Top Three Shows of the Week and 13 of the Top 20

 

Season-to-Date, CBS Expands its Lead Among Viewers and is Tied For #1 in

Adults 25-54

 

            CBS rocked and rolled to a weekly win in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus same day ratings for the week ending Jan. 26, Week 18 of the 2013-2014 television season.

 

CBS was first in viewers (11.28m), adults 18-49 (2.7/07) and adults 25-54 (3.4/08).  Compared to the same week last year, CBS was up +26% in viewers, +31% in adults 25-54 and +50% in adults 18-49.  Season-to-date, CBS has expanded its lead in viewers (now +2.3 million viewers ahead of second-place NBC) and is tied for first among adults 25-54.

 

The week was highlighted by THE 56TH GRAMMY AWARDS, which averaged 28.51 million viewers, the second-largest audience for the awards broadcast in 21 years (1993).

 

Even with a week comprised primarily of rebroadcasts, CBS had the week's top three programs and 13 of the top 20 programs in viewers. Rebroadcasts of NCIS, NCIS: LOS ANGELES, The Big Bang Theory, The Big Bang Theory 9:00 PM SPECIAL and Blue Bloods delivered more viewers than any scripted program on the competition.  NCIS (R) delivered more viewers than any program on the competition.

 

In adults 18-49 (including ties), CBS had five of the top 10 broadcasts – THE 56TH ANNUAL GRAMMY AWARDS (#1), How I Met Your Mother (#6), The Big Bang Theory (R) (#7), 2 Broke Girls (#9) and The Big Bang Theory 9PM SPECIAL (R) (S) (#10).  CBS had 8 of the top 20 programs – more than any other network.

 

CBS PROGRAMS IN THE TOP 20

 

#1    –  GRAMMY AWARDS-S  (28.5 Million) – 2nd Most-Watched In 21 Years (Since 1993)

#2    –  60 Minutes  (14.3 Million)

#3    –  NCIS-R  (14.2 Million)

#5    –  THE Big Bang Theory-R  (12.9 Million)

#8    –  NCIS:  LOS ANGELES-R  (10.4 Million)

#9    –  Criminal Minds  (10.4 Million)

#10  –  THE Big Bang Theory-9:00 PM-RS  (9.9 Million)

#11  –  Blue Bloods-R  (9.9 Million)

#13  –  CSI  (9.5 Million)

#14  –  2 Broke Girls  (9.0 Million) – Season-To-Date Most-Watched

#16  –  MIKE & MOLLY  (8.9 Million)

#17  –  THE MILLERS-R  (8.9 Million)

#19  –  How I Met Your Mother  (8.8 Million) – Most-Watched Since Season Premiere

 

CBS Weekly Highlights:

 

THE 56TH GRAMMY AWARDS

 

·         THE 56TH GRAMMY AWARDS (S) (8:00-11:45 PM) delivered 28.51m viewers, 10.7/25 in adults 25-54, 9.9/25 in adults 18-49 and 9.1/27 in adults 18-34 – dominating the night in these measures.  Compared to last year, the awards broadcast added +130,000 viewers (from 28.38m, +1%).  Compared to the last time the ceremony aired in January due to the Olympics (Jan. 31, 2010), THE 56TH GRAMMY AWARDS was up +1% in adults 25-54 (from 10.6/24), even in both adults 18-49 and adults 18-34 and added +2.64m viewers (from 25.87m, +10%).

 

-- THE 56TH GRAMMY AWARDS posted its second-largest audience (behind the 2012 ceremony after Whitney Houston's death) since February 1993.

 

 

How I Met Your Mother

 

·         How I Met Your Mother was first in viewers (8.83m), adults 25-54 (3.6/09), adults 18-49 (3.1/08) and adults 18-34 (2.6/08), up +3% in adults 18-49 (from 3.0/09) and added +240,000 viewers (from 8.59m, +3%).  HOW I MET YOUR MOTHER was the night's #1 program in adults 25-54, adults 18-49 and adults 18-34.

 

2 Broke Girls

 

·         2 Broke Girls was first in viewers (9.03m), adults 25-54 (3.4/08) and adults 18-49 (2.7/07), was even in adults 18-49 and added +80,000 viewers (from 8.95m, +1%).  2 Broke Girls was the night's #1 program in viewers.

 

Prime averages are based on the following hours of rated broadcasts in Week #18:

 

CBS – 22 hours

NBC – 22 hours

ABC – 22 hours

FOX – 15 ½ hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #18 of 2013-2014 Season (ending: 1/26/14)

2013-2014

VIEWERS

(000)

CBS                11,278

NBC                5,952

ABC                5,438

FOX                6,122

A25-54

Rtg      Sh

CBS                3.4       8

NBC                2.1       5

ABC                1.8       4

FOX                2.5       6

A18-49

Rtg      Sh

CBS                2.7       7

NBC                1.7       5

ABC                1.4       4

FOX                2.0       6

NATIONAL NIELSEN SUMMARY - PRIMETIME

SEASON-TO-DATE RATINGS REPORT (9/23/13-1/26/14)

2013-2014

VIEWERS

(000)

CBS                11,419

NBC                9,164

ABC                7,615

FOX                7,357

A25-54

Rtg      Sh

CBS                3.5       9

NBC                3.5       9

ABC                2.6       7

FOX                2.8       7

A18-49

Rtg      Sh

CBS                2.6       8

NBC                2.9       8

ABC                2.1       6

FOX                2.5       7

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