‘The Biggest Loser’ Leads the 8-9 PM Hour in 18-49
via press release:
- From 8-9 p.m. ET, “The Biggest Loser” (1.7/5 in 18-49, 6.6 million viewers overall) ranked #1 among the Big 4 networks in the time period in adults 18-49, as well as adults 18-34 and all key adult-female demographics. “The Biggest Loser” was the top non-news telecast of the evening on the Big 4 networks in adults 18-49.
- NBC’s coverage of the State of the Union Address aired from approximately 9-10:15 p.m. ET, followed by the Republican response, segments of analysis and a “Hollywood Game Night” encore that extended to 11 p.m. Coverage of the address and response was sustaining and will not be included in nightly or weekly averages. Fast-affiliate ratings are not reliable for last night’s live news coverage.
- Nightlong averages in currently available fast-affiliate ratings are subject to significant revision due to live news coverage, but they currently show NBC ranking #1 for the night among ABC, CBS, NBC and Fox in adults 18-49 and other key demographics.