'American Horror Story: Coven' Finale Was the Most-Watched 'American Horror Story' Finale

Categories: Network TV Press Releases

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January 30th, 2014


american-horror-story-witches-ftrvia press release:



Coven Finale Was the Most-Watched AHS Finale and

Most-Watched Miniseries in the American Horror Story Franchise

and it Ranks Among the Top 20 Shows on Television in Delivery of Adults 18-49


First-Run and Encores Combined to Deliver 5.8 Million Total Viewers and 3.88 Million Adults 18-49


The Fourth Installment Will Premiere in Fall 2014


LOS ANGELES, January 30, 2014 – FX’s American Horror Story: Coven, the third miniseries of the American Horror Story franchise, wrapped up in spectacular fashion as last night’s season finale (1/29/14, 10-11:11PM ET/PT) delivered 4.2 million Total Viewers, 2.84 Million Adults 18-49 and 1.58 million Adults 18-34 (Live+SameDay).  When Live+7 ratings become available in approximately three weeks, last night’s finale of American Horror Story: Coven could rank as the #1 episode ever of the three American Horror Story miniseries.


Not only did the finale AHS: Coven far surpass the finales and complete miniseries averages of the previous two installments of American Horror Story, Asylum (2012-13) and Murder House (2012) [see AHS comparisons below], it beat all broadcast competition in the 10 PM time period and ranked #3 in primetime Adults 18-49 (2.2 rating) and ranked #4 among Adults 18-34 (2.3 rating).


For the season, American Horror Story: Coven ranks among the Top 20 shows on television in delivery of Adults 18-49 and among the Top 5 in cable. Through 10 weeks on a Live+7 basis, American Horror Story: Coven is averaging 7.2 million Total Viewers and 5.1 million Adults 18-49, ranking as the #4 scripted drama in basic cable behind The Walking Dead, Breaking Bad and Sons of Anarchy (CY2013 thru Jan. 30, 2014).


Combining its primary and encore telecasts, last night’s installment, titled “The Seven Wonders,” was watched by 5.8 million Total Viewers and 3.88 million Adults 18-49, both high marks for a finale in the shows’ history.



  P2+ P18-49 P 18-34
Live + Same Day 000s 000s 000s
Prior AHS Finales      
AHS: Coven (Wed., 1/29/14) 4,242 2,835 1,583
AHS: Asylum (Wed., 1/23/13) 2,288 1,650 862
AHS: Murder House (Wed., 12/21/11) 3,222 2,187 1,247
vs. AHS: Asylum Finale +85% +72% +84%
vs. AHS: Murder House Finale +32% +30% +27%



  P2+ P18-49 P 18-34
Live + Same Day 000s 000s 000s
AHS Miniseries Averages      
AHS: Coven (10/9/13 thru 1/29/14) 4,011 2,753 1,611
AHS: Asylum (10/17/12 thru 1/23/13) 2,535 1,828 1,123
AHS: Murder House (10/5 thru 12/21/11) 2,830 2,052 1,267
% Change:  AHS: Coven vs. AHS: Asylum +58% +51% +43%
% Change:  AHS: Coven vs. AHS: Murder House +42% +34% +27%


American Horror Story: Coven tells the secret history of witches and witchcraft in America. Over three hundred years have passed since the turbulent days of Salem and those who managed to escape are now facing extinction. Mysterious attacks have been escalating against their kind and young girls are being sent away to a special school in New Orleans to learn how to protect themselves. Wrapped up in the turmoil is new arrival, Zoe, who is harboring a terrifying secret of her own. Alarmed by the recent aggression, Fiona, the long-absent Supreme, sweeps back into town, determined to protect the Coven and hell-bent on decimating anyone who gets in her way.


Coven featured an extraordinary cast including Oscar®, Emmy®, and Golden Globe® award-winners Jessica Lange and Kathy Bates, Golden Globe Award winner and Academy Award® nominee Angela Bassett, Emmy Award nominee Sarah Paulson, Oscar and Golden Globe award nominee Gabourey Sidibe, Emmy Award nominee Patti LuPone, Emmy Award nominee and Golden Globe Award winner Frances Conroy, Emmy Award nominee Denis O’Hare, Tony® Award nominee Lily Rabe, Evan Peters, Taissa Farmiga, and Emma Roberts.


Ryan Murphy, Brad Falchuk, Dante Di Loreto Tim Minear, Jennifer Salt, James Wong and Brad Buecker are Executive Producers of American Horror Story: Coven.  It is produced by Twentieth Century Fox Television.


  • Hardline_Pro

    I hope Season 4 can hold these strong ratings!

  • CBSviewer

    3.88 million Adults 18-49 means 3.1 rating, right ?

  • John A

    Why is it called a mini series? 13 eps is normal for a cable show.

  • marsinvestigations1

    Semantics. Each seasons is a “Mini-series” so it can be submitted as that category for Emmy nominations. If it were in the “series” category it would compete with Breaking Bad, Mad Men, etc. As a mini-series the competition isn’t as fierce. It also fits because despite maintaining some similar cast members each year it is technically a fully original story (returning actors play all new characters in a new story) each time. The term “mini-series” doesn’t really have anything to do with episode count. TV has aired 2, 3, 4, 8, 10 (etc) episode mini-series for years.


    Deservedly so, I MUST SAY

    Keep these posts comin’!

  • Taargus

    @John A because it is a completely new story, new characters, new time period etc. every season so that qualifies it a miniseries since each season is not connected with the next

  • Flame

    And Inferno is jumping around in circles, cursing.

  • Jagger Dagger

    Nice ratings, AHS.
    Can’t wait to see what storyline they come up with for next season.

  • PurpleDrazi

    I’m not surprised. I had no interest in AHS before this season but it sucked me in.

  • Billy

    Coven was by far the worst season yet. A complete waste of brilliant actors. Repetitive (same witch burning at stake, same witches coming back to life, ridiculous Stevie Nicks ass-kissing, blah blah blah); horrible writing. Really awful storytelling, poorly executed. The witch hunter corporation stupidity was about as compelling as a Scooby Doo mystery and the final scene was laugh out loud embarrassing. Ryan Murphy is clearly COMPLETELY surrounded by “yes” men who would rather keep their jobs than help him get back to creating interesting TV. SAD!

  • Chris_SAdvisor

    Considering each mini-series just screws the audience over as the dangling plot points from the previous season are ignored, this is a vapid concept. I stopped watching after season one, given the fact that they built one kind of a story for the first half, and then completely abandoned it for something far more trite.

    I guess some like it, but honestly this should not be considered for standard awards as it barely delivers any real development on which the others are all judged. Otherwise, each and every show should be valued on the current season only (which they are not – see Breaking Bad’s final season awards – even though earlier seasons were far stronger).

    To be really honest with the premise, they should change *all* the actors and actresses. They could also come up with better writing (according to the plot summary of S2), where everyone starts off as normal, but almost all turn out to be tainted, and unworthy (therefore expendable).

    Also note they are comparing different airing dates across years as if that does not have a massive effect on the ratings. Competition in the first year vs little to none in the next two. Good scam, that. Apples and Apple Pie.

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