'Days of Our Lives' Matches Its Top Weeklong Women 18-49 Rating in Nearly Three Years

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

January 30th, 2014

days of our lives

via press release:


Season to Date, ‘Days’ is up 12% in the Women 18-49 Demo vs. Its Year-ago Average

UNIVERSAL CITY, Calif. – Jan. 30, 2014 – “Days of our Lives” has equaled its highest weeklong women 18-49 rating in nearly three years, according to “live plus same day” viewing figures from Nielsen Media Research..

For the week of Jan. 20-24, "Days of our Lives" (1.1 rating, 6 share among women 18-49, 0.7 rating among women 18-34) tied for #4 among network daytime series in the women 18-49 demographic and tied for #8 in the women 18-34 race. The 1.1 rating for the week in the women 18-49 category ties “Days’” highest in that key demo since a 1.3 for the week of Jan. 31-Feb. 4, 2011.

For the week versus the same week last year, "Days of our Lives" was up 2% in the women 18-34 category (187,000 vs. 184,000), up 15% in the women 18-49 demographic (681,000 vs. 591,000), up 20% in the women 25-54 race (854,000 vs. 709,000) and up 5% in total viewers (2.9 million vs. 2.7 million).

Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, "Days of our Lives" is up 5% in the women 18-34 category (214,000 vs. 203,000), up 12% in the women 18-49 race (710,000 vs. 634,000), up 12% in the women 25-54 demo (867,000 vs. 776,000) and up 9% in total viewers (2.9 million vs. 2.7 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

  • moshane58

    Way to go Days…

  • Alvin

    So awesome!


    With kristens big return and Samis big exit days will be smashing.

  • Derrick

    Go DAYS………….

  • Tim

    Hot is hot and Days is on fire…..John is back aswell,and Eve Donavan is coming to slap her sister around abit….Can’t wait…..Tim

  • Tim

    Eve Donavan was a good girl….in the late 80’s early 90’s…..i am sure she will be giving her step sister a few good words,plus kristian in back…hot summer in Salem….i even bet Bo comes back,i expect to hear that in the next couple of weeks….Its just the right timing….Tim DAYS fan of 40 years….

  • Solverex

    I can’t WAIT for Kristin’s return to Salem! It’s going to be another great year for Days!

  • Mike

    Congrats to Days.

  • Mike

    These ratings and the momentum this show has is well-deserved. The stories right now are really well done, and with Eileen coming back, and Cassie D coming in to play Eve is a real score. If somehow Bo came back, and somehow Alison stays, no telling where this show can go. Over the last year, Ken Corday has incorporated the past history of this show into some great current work, and I hope his parents are proud of how well their show is doing almost 50 years later. The Kristen storyline, and the new Nick revenge thing, show how one singular event can affect so many characters, and that is why people are tuning in again and watching.

  • rickster

    Gotta love Days. Definitely will miss Alison Sweeney at the end of the year, but so much is happening and it’s truly an ensemble cast … I like that the weight is evenly distributed between all the characters once again.

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