Bravo and Oxygen Media Deliver January Ratings Success
via press release:
BRAVO AND OXYGEN MEDIA DELIVER JANUARY RATINGS SUCCESS
BRAVO EARNS MOST-WATCHED MONTH IN NETWORK HISTORY AND RANKS AS #7 AD SUPPORTED CABLE ENTERTAINMENT NETWORK AMONG P18-49
OXYGEN DELIVERS DOUBLE DIGIT GROWTH AMONG ALL KEY DEMOS
NEW YORK – January 31, 2014 – As part of NBCUniversal Cable Entertainment, Bravo Media earned its most-watched month in network history averaging over 1.1 million total viewers in primetime and Oxygen Media delivered double digit growth year-over-year among all key demos, according to Nielsen. Bravo maintained the #1 ranking for most affluent, educated and engaged audience in cable entertainment and ranks as #7 ad supported cable entertainment network among P18-49. Since “The Real Housewives of Atlanta” season premiere (11/03/13), Bravo has ranked No. 1 in cable among all key demos on Sundays in the 8:00 PM hour and year-to-date ranks No. 1 in cable on Sundays in primetime among P18-49. The multiplatform entertainment destination for young, multicultural women, Oxygen ranks as a Top 25 ad-supported network for F18-34 (+16%) and F18-49 (+12%). The network averaged 409,000 total viewers (+11%), 141,000 F18-49 (+12%) and 85,000 F18-34 (+16%).
Bravo Digital earned its best month ever for page views and total video streams on Mobile – both delivered 45 percent increases compared to January 2013. BravoTV.com had its best January ever for tablet page views, up six percent over last year, and BravoTV.com (desktop and tablet) garnered over 70 million page views this month, up eight percent from the previous month. On both platforms, the site posted growth among its average monthly unique visitors with a 14 percent increase over December 2013, and a 12 percent uptick among total video streams versus the previous month. The Bravo Now mobile app scored its best January ever for page views with over 4.4 million, up 52 percent from January 2013. In addition, Oxygen was Top 3 most social network on Tuesday nights this month and earned its best January ever in full episode video streams (up 54 percent compared to 2013).
BRAVO MEDIA HIGHLIGHTS
Bravo’s rating success was driven by its high-quality original programming including “Top Chef,” which earned a season high among all key demos this week (1/29/14), up double digits among total viewers (+13%) and P18-49 (+11%) compared to last week’s episode. The Emmy and James Beard award-winning series is averaging 2 million total viewers to-date. Also this week (1/27/14), “Vanderpump Rules” delivered a series high with 1.9 million total viewers and 1.2 million P18-49, marking double digit growth versus last week’s episode.
Also fueling the strong ratings streak, season six of “The Real Housewives of Atlanta,” which is currently averaging over 2.5 million P18-49 and nearly 4.3 million total viewers, and is on pace to be the highest-rated season of “The Real Housewives” franchise among all key demos. On January 5, Bravo earned its best day ever in primetime among all key demos as “The Real Housewives of Atlanta” delivered the most-watched episode in “The Real Housewives” franchise with over 5 million total viewers; the series premiere of “Blood, Sweat & Heels,” and the season finale of “Thicker Than Water” both garnered 2.6 million total viewers. In late-night that same day, “Watch What Happens Live,” hosted by Andy Cohen, scored over 2 million total viewers while “Fashion Queens” had its most-watched episode of the series-to-date with over 1.5 million total viewers.
Season one of “Thicker Than Water” averaged over 1.1 million P18-49 and over 2 million total viewers, making it the most-watched non-Housewives related series since 2009. Season one of “Blood, Sweat & Heels” is averaging over one million P18-49 and over 1.8 million total viewers and season two of “Fashion Queens” is averaging nearly 1.3 million total viewers to-date. “The Real Housewives of Beverly Hills” garnered the highest-rated episode of the season-to-date with over 1.7 million P18-49 and 3 million total viewers (12/30/13). “The Millionaire Matchmaker” hit a season high with nearly one million P18-49 (1/2/14) and saw its most-watched episode of the season-to-date with over 1.8 million total viewers on (1/9/14).
Oxygen Media Highlights
Both new and returning series strengthened the network’s female-skewing lineup including the freshman season of “Tattoos After Dark,” which delivered triple digit growth compared to the same time period last year, up 204 percent F18-34, 124 percent F18-49, 142 percent P18-49 and 105 percent total viewers. “Best Ink,” hosted by Pete Wentz, earned a season high in P18-49 (1/22/14). The popular tattoo competition series is up 111 percent with F18-34, 71 percent with F18-49 and 84 percent with P18-49 above the same time period last year. “Snapped” recently scored a season high with 627,000 viewers (1/26/14). The guilty pleasure true crime series is up double digits with F18-34 (+47%) , F18-49 (+13%) and total viewers (+27%).
Delivering over one million total viewers, “Bad Girls All-Star Battle” marked Oxygen’s strongest season two premiere in network history among all key demos without a “Bad Girls Club” lead-in (1/7/14). On Tuesdays in the 8 PM hour, Oxygen was the #3 cable network among F18-34 and #5 with F18-49 and P18-34.
Bravo Source: Nielsen Media Research, L7 data through 1/12/14 blended with LS data through 1/29/14, NHI calendar, most watched month and best day ever rank based on Live+SD AA(000), all key demos= P18-49, P25-54, P2+, press prime= M-Su 8p-11p, primetime cable entertainment ranks include all measured ad-supported cable entertainment networks that air in 100% of daypart, affluent/educated: 2014 through 1/26/14, VPVH, P18-49, UD $100K+ W/1+ College=Yes, M-Su 8P-11P, includes ad-supported cable entertainment networks in 60MM+ HHs, engaging: Nielsen TV Brand Effect (IAG), 2014 through 1/19/14, P18-49, nonsports, primetime, ranked against IAG measured cable networks, all hour/daypart ranks based on time period data and includes all measured cable nets/entertainment nets as noted, highest rated HW season based on RHOA6TD vs. all completed regular HW seasons. Omniture SiteCatalyst. January 2014 (1.1.14-1.30.14) vs. December 2013 and January 2013.
Oxygen Source: Nielsen Media Research, Time period data based on Most Current data. 4Q13/2014 = L+7 through 1/12/14 blended with L+SD through 1/26/14 & 4Q13/2014 = L+7 through 1/13/13 blended with L+SD through 1/27/13. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart. Social Guide. January. Limited to Tuesdays, primetime, cable, reality, new telecasts. Network rank based on # of authors. Omniture Site Catalyst. 1/1/10 – 1/1/14.
About Bravo Media
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. Bravo Media is a part of NBCUniversal Entertainment & Digital Networks and Integrated Media group. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to “live out loud.” The growing cable network is the premier destination for unique and original unscripted programming including “The Face,” “Best Ink,” “Preachers of L.A.,” “I’m Having Their Baby” and “Bad Girls Club.” Oxygen is a social media trendsetter and leader in engaging modern young women– anywhere, anytime and on any device. Available in 80 million homes, Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more information visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.