'Dateline' Tops Year-ago Results, Grows During Every Half-Hour

Categories: Network TV Press Releases

Written By

February 1st, 2014

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via press release:

Friday Primetime Results:

 

  • Dateline NBC” (1.2/4 in 18-49, 6.0 million viewers overall from 8-9 p.m. ET) improved on its results in this same slot on the same night last year by 9% in 18-49 rating (to a 1.2 from a 1.1 on Feb. 1, 2013), by 13% in adults 25-54 (1.7 vs. 1.5) and by 36% or 1.6 million persons in total viewers (5.998 million vs. 4.406 million).

 

  • Dateline NBC” grew from its first half-hour to its fourth by 30% in adults 18-49 (to a 1.3 rating from a 1.0), by 27% in adults 25-54 (1.9 vs. 1.5) and 29% or 1.5 million persons in total viewers (6.6 million vs. 5.1 million).  “Dateline” generated successive increases during each half-hour in all three measures.

 

  • For its second hour from 10-11 p.m. ET, “Dateline NBC” ranked #2 among ABC, CBS and NBC in total viewers ahead of ABC’s “20/20” (6.5 million vs. 5.5 million).

 

  • An encore telecast of “Hollywood Game Night” averaged a 0.9/3 in 18-49 and 3.4 million viewers overall from 8-9 p.m. ET.  “Hollywood Game Night” grew or held steady from half-hour to half-hour in every key demographic.
 
  • THE OLD MAN

    Dateline was unable to even match Grimm’s season avrg @ 9:00 & was CRUSHED by BB @ 10:00.

    Honestly…

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