The Programs After The 'Super Bowl': How Will 'New Girl' & 'Brooklyn 9-9' Do? (Poll+Ratings History)

Categories: Broadcast TV,TV Ratings Reference

Written By

February 1st, 2014

New Girl January 21Update: the ratings are in.

The timeslot immediately following the Super Bowl has in recent years been used to either premiere a new show, give a sampling boost to an existing relatively new show, or just reap the bonus advertising revenue from a veteran show.

This year, Fox has slated third year sitcom New Girl and rookie sitcom Brooklyn 9-9 to follow the big game.

Last year, CBS went with Elementary after the Super Bowl, and pushed to an 11:11pm Eastern start time by the game's blackout delay, it averaged just 20.8 million viewers, the lowest "show after" viewership since 2003.

Even though New Girl is "The Program After The Super Bowl" I figured we might as well have polls for both shows.

What do you think the viewership of New Girl and Brooklyn 9-9 following the Super Bowl will be and why?
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The "Program After The Super Bowl" Ratings History

Super Bowl Year Network Program HH rating HH Share Avg. Homes (million) Avg. Viewers (million)
XLVII 2013 CBS Elementary 11.6 23 20.800
XLVI 2012 NBC The Voice 18.4 31 37.611
XLV 2011 FOX Glee 13.6 25 15.777 26.796
XLIV 2010 CBS Undercover Boss 19.1 32 21.91 38.654
XLIII 2009 NBC The Office 11.6 21 13.338 22.905
XLII 2008 FOX House 15.7 27 17.719 29.045
XLI 2007 CBS Criminal Minds 15.1 26 16.770 26.314
XL 2006 ABC Grey's Anatomy 21.0 34 23.106 37.881
XXXIX 2005 FOX Simpsons 13.0 22 14.228 23.074
XXXVIII 2004 CBS Survivor All-Star 17.9 32 19.415 33.535
XXXVII 2003 ABC Alias 10.6 20 11.283 17.362
XXXVI 2002 FOX Malcolm In The Middle 11.5 21 12.117 21.445
XXXV 2001 CBS Survivor II 24.5 39 25.076 45.369
XXXIV 2000 ABC The Practice 15.3 27 15.420 23.847
XXXIII 1999 FOX Family Guy -Preview 12.6 21 12.560 22.005
XXXII 1998 NBC Third Rock from the Sun 19.7 34 19.260 33.662
XXXI 1997 FOX X-Files 17.2 29 16.730 29.098
XXX 1996 NBC Friends 29.6 46 28.400 52.925
XXIX 1995 ABC Extreme Special 14.2 25 13.350 22.594
XXVIII 1994 NBC John Laroquette Show 12.3 22 11.590 17.708
XXVII 1993 NBC Homicide Special 18.0 31 16.760 28.121
XXVI 1992 CBS 60 Minutes 16.8 30 15.470 24.821
XXV 1991 ABC Davis Rules 15.5 25 14.430 26.695
XXIV 1990 CBS Grand Slam 18.6 30 17.130 30.765
XXIII 1989 NBC Sun Nite Movie 20.9 36 18.890
XXII 1988 ABC Wonder Years 17.9 31 15.860 28.976
XXI 1987 CBS Hard Copy Special 19.8 33 17.310
XX 1986 NBC NBC Sunday Night Movie 16.5 25 14.170 39.729
XIX 1985 ABC Macgrouder and Loud 22.8 38 19.360
XVIII 1984 CBS Airwolf Special(s) 21.6 36 18.100 27.874
XVII 1983 NBC A-Team Special 26.3 39 21.910 21.910
XVI 1982 CBS 60 Minutes 26.2 36 21.350
XV 1981 NBC Chips 16.3 26 12.680
XIV 1980 CBS 60 Minutes 33.0 50 25.179 40.746
XIII 1979 NBC Brothers and Sisters 21.0 32 15.650 31.722
XII 1978 CBS All In the Family 30.4 47 22.160 35.472
XI 1977 NBC Disney's "Kit Carson" 25.8 37 18.370 42.816
X 1976 CBS Phoenix Open Golf 16.5 31 11.480 22.363
IX 1975 NBC NBC Sunday Night News 16.7 28 11.440 15.924
VIII 1974 CBS Perry Mason** 12.7 20 8.410 15.058
VII 1973 NBC Disney's "The Mystery 28.4 44 18.400
VI 1972 CBS 60 Minutes 20.3 36 12.610
V 1971 NBC Bing CrosbyPro-Am Golf Champshps 19.2 36 11.540
IV 1970 CBS Lassie 21.5 34 12.580
III 1969 NBC G.E. College Bowl 11.7 21 6.670
II 1968 CBS Lassie 26.3 41.2 14.730
I 1967 CBS Lassie 15.6 25.3 8.560
I 1967 NBC Disney's "The Mosby Raiders" Part II 21.7 33.7 11.910

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2006-13 numbers are Live+Same Day, all others are Live Viewing.

Nielsen TV Ratings: ©2014 The Nielsen Company. All Rights Reserved.

 
  • Refrain

    I went for around 20 million for Brooklyn 9-9 and around 15-18 for New Girl.

  • Refrain

    Wait, ah I just realised New Girl is before Brooklyn 9-9 my bad, I’ll flip my already made predictions. Around 20 million for New Girl and a little less for Brooklyn 9-9

  • Networkman

    Since New Girl most likely will be first airing after the Super Bowl, I’m going with a higher number for it than Brooklyn Nine-Nine. Most will likely tune out for it and unfortunately not return for Brooklyn. I did not care for the previews I’ve saw of New Girl’s Superbowl episode. In my opinion, Raising Hope just aired an hilarious episode Friday 1/31/13 that would have been better for the Football audience.

    Anyways this is my expectations
    New Girl: 22 million
    Brooklyn Nine-Nine: 19 million

  • Californaidgd

    New girl: 23 mil
    Brooklyn 9-9: 18 mil

  • DryedMangoez

    Ahh, I still get annoyed by how ABC botched Alias’ airing.

    And I still remember John Lithgow running onto the field to segue into the 3rd Rock episode.

  • senor chang

    New Girl: 25-27 million
    Brooklyn 9-9: 17-19 million

  • luka

    New Girl – 40 milion
    Brooklyn 9-9 – 25 milion

  • California

    ^Dude, are f’n kidding me?

  • Sam

    Question is, will this bring any more viewers for the show on it’s normal time slot? I don’t think so.

  • CrimTV

    Still don’t get why Fox didn’t switch the shows as Brooklyn Nine-Nine would be more compatible with the Super Bowl audience.

  • THE OLD MAN

    Went with under 20M for both

  • Midnight

    New Girl won’t do any better than Glee did assuming it airs within primetime. 25 million tops. Maybe 15 million for Brooklyn Nine-Nine

  • John A

    Turn off the tv after the super bowl. Both crap comedies.

  • CBSviewers

    New Girl is down this season so I’m gonna say around a 12.0 and Brooklyn Nine-Nine 11.0-11.5.
    Last year, Elementary had higher ratings than New Girl and Brooklyn Nine-Nine and only got 11.6 and 21 million viewers. Both Comedies will get around the same ratings or lower.

  • Matt M.

    New Girl will do slightly above 20 million, and 9-9 will do slightly under 20 million.

    New Girl: 22.6 million viewers
    Brooklyn Nine-Nine: 18.2 million viewers

  • TV God

    I think that New Girl just needs to get better writers, this season has been terrible.

  • alvar

    Ok, dumb question here…

    How come we are focussing on total viewership and not adults 18-49?

  • I Love TV!

    LOL @JohnA what do you see on TV? You probably miss Jersey Shore don’t you? Poor guy. Still I believe the 2 shows can get huge ratings! New Girl has Prince and Brooklyn Nine Nine is getting real buzz.. Why not? There’s no harm trying it! Still I wished FOX used Rake to be it’s lead out. I bet they regret it

  • Fred

    My only prediction is that clowns that post on these message boards are going to crap all over what they get regardless.

    But since New Girl will be up gainst new NCIS II, The Goldberg’s, Supernatural, the Finale of Biggest Loser, and since Fox is airing it after a rerun, there will be minimal bump. Plus I think the bumps are kind of a thing of the past. DVRs are already set after all.

    B99 will get a bump but that’s just because the people who don’t want to watch Trophy Wife will have something new to try.

  • http://tvbythenumbers.com Bill Gorman

    “Ok, dumb question here…

    How come we are focussing on total viewership and not adults 18-49?”

    Because our long term historical data from Nielsen is just HH ratings and total viewership.

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