The Programs After The 'Super Bowl': How Will 'New Girl' & 'Brooklyn 9-9' Do? (Poll+Ratings History)

Categories: Broadcast TV,TV Ratings Reference

Written By

February 1st, 2014

New Girl January 21Update: the ratings are in.

The timeslot immediately following the Super Bowl has in recent years been used to either premiere a new show, give a sampling boost to an existing relatively new show, or just reap the bonus advertising revenue from a veteran show.

This year, Fox has slated third year sitcom New Girl and rookie sitcom Brooklyn 9-9 to follow the big game.

Last year, CBS went with Elementary after the Super Bowl, and pushed to an 11:11pm Eastern start time by the game's blackout delay, it averaged just 20.8 million viewers, the lowest "show after" viewership since 2003.

Even though New Girl is "The Program After The Super Bowl" I figured we might as well have polls for both shows.

What do you think the viewership of New Girl and Brooklyn 9-9 following the Super Bowl will be and why?


The "Program After The Super Bowl" Ratings History

Super Bowl Year Network Program HH Rating HH Share Avg. Homes (million) Avg. Viewers (million)
XLVII 2013 CBS Elementary 11.6 23 20.800
XLVI 2012 NBC The Voice 18.4 31 37.611
XLV 2011 FOX Glee 13.6 25 15.777 26.796
XLIV 2010 CBS Undercover Boss 19.1 32 21.91 38.654
XLIII 2009 NBC The Office 11.6 21 13.338 22.905
XLII 2008 FOX House 15.7 27 17.719 29.045
XLI 2007 CBS Criminal Minds 15.1 26 16.770 26.314
XL 2006 ABC Grey's Anatomy 21.0 34 23.106 37.881
XXXIX 2005 FOX Simpsons 13.0 22 14.228 23.074
XXXVIII 2004 CBS Survivor All-Star 17.9 32 19.415 33.535
XXXVII 2003 ABC Alias 10.6 20 11.283 17.362
XXXVI 2002 FOX Malcolm In The Middle 11.5 21 12.117 21.445
XXXV 2001 CBS Survivor II 24.5 39 25.076 45.369
XXXIV 2000 ABC The Practice 15.3 27 15.420 23.847
XXXIII 1999 FOX Family Guy -Preview 12.6 21 12.560 22.005
XXXII 1998 NBC Third Rock from the Sun 19.7 34 19.260 33.662
XXXI 1997 FOX X-Files 17.2 29 16.730 29.098
XXX 1996 NBC Friends 29.6 46 28.400 52.925
XXIX 1995 ABC Extreme Special 14.2 25 13.350 22.594
XXVIII 1994 NBC John Laroquette Show 12.3 22 11.590 17.708
XXVII 1993 NBC Homicide Special 18.0 31 16.760 28.121
XXVI 1992 CBS 60 Minutes 16.8 30 15.470 24.821
XXV 1991 ABC Davis Rules 15.5 25 14.430 26.695
XXIV 1990 CBS Grand Slam 18.6 30 17.130 30.765
XXIII 1989 NBC Sun Nite Movie 20.9 36 18.890
XXII 1988 ABC Wonder Years 17.9 31 15.860 28.976
XXI 1987 CBS Hard Copy Special 19.8 33 17.310
XX 1986 NBC NBC Sunday Night Movie 16.5 25 14.170 39.729
XIX 1985 ABC Macgrouder and Loud 22.8 38 19.360
XVIII 1984 CBS Airwolf Special(s) 21.6 36 18.100 27.874
XVII 1983 NBC A-Team Special 26.3 39 21.910 21.910
XVI 1982 CBS 60 Minutes 26.2 36 21.350
XV 1981 NBC Chips 16.3 26 12.680
XIV 1980 CBS 60 Minutes 33.0 50 25.179 40.746
XIII 1979 NBC Brothers and Sisters 21.0 32 15.650 31.722
XII 1978 CBS All In the Family 30.4 47 22.160 35.472
XI 1977 NBC Disney's "Kit Carson" 25.8 37 18.370 42.816
X 1976 CBS Phoenix Open Golf 16.5 31 11.480 22.363
IX 1975 NBC NBC Sunday Night News 16.7 28 11.440 15.924
VIII 1974 CBS Perry Mason** 12.7 20 8.410 15.058
VII 1973 NBC Disney's "The Mystery 28.4 44 18.400
VI 1972 CBS 60 Minutes 20.3 36 12.610
V 1971 NBC Bing CrosbyPro-Am Golf Champshps 19.2 36 11.540
IV 1970 CBS Lassie 21.5 34 12.580
III 1969 NBC G.E. College Bowl 11.7 21 6.670
II 1968 CBS Lassie 26.3 41.2 14.730
I 1967 CBS Lassie 15.6 25.3 8.560
I 1967 NBC Disney's "The Mosby Raiders" Part II 21.7 33.7 11.910

2006-13 numbers are Live+Same Day, all others are Live Viewing.

Nielsen TV Ratings: ©2014 The Nielsen Company. All Rights Reserved.

  • Sonic

    Oh dear don’t remember me the elementary situation. I couldn’t sleep waiting for that episode because of that annoying blackout that delayed everything and ruined the show’s possible big ratings! Weird, Brooklyn should have been the program to air, since a lot of the football audience is male. Heck I would air Enlisted or something like that. Whats with Fox lately, is like they don’t care about new shows being a sucess.

  • Androme

    Technically they do. Brooklyn Nine Nine IS a new show.

  • s0303

    fox should have put Brooklyn 9-9 on first…being in its first year, it has a better chance of gaining new viewers and it seems more compatible with football…new girl is in its 3rd season, I think pretty much everyone who has wanted to check out the show has done so by now…

  • s0303

    the last 3 comedies to air after the superbowl have been in the 21-23 million range, so i’m going with that…looks like reality tv (besides greys anatomy) has done the best in the last 10 years or so…

  • Krystaaal

    Everyone will be too drunk to even remember the next day and it won’t make much difference in the long term anyway.

  • Kissan

    New Girl-27 mill. viewers
    B99-21 mill. viewers

    I don’t know why FOX couldn’t just switch around New Girl and B99 since B99 is more compatible with football, it’s win two fresh Golden Globes an it’s a new show. But New Girl gets the big lead out even though it’s a show in its third season with a dying audience. New Girl shined in its first season, but now those days are over. I have a feeling around 27 mill. viewers will watch New Girl, but then they’ll realize its a girly show (since most people that watch are guys) and they’ll turn the channel and not watch B99.

  • Patrick Ausgewahlt

    I think it will view like Elementary, but skew like The Office. Office skewed around 60% after the Superbowl and outrated Elementary but 3 whole points. Even Alias skewed young enough to get a better 18-49 than Elementary

  • richard

    Malcolm in the Middle is my favorite show, but those two post super bowl episode were two of the show’s worst. Truly awful.

  • Samunto

    I think B-9-9 would have been a better fit right out of the game.
    New Girl 23mil
    B-9-9 25mil

  • Dan

    Forget post Super Bowl, how will those ratings affect this Tuesday? That’s the real question.

  • Fred

    Lot of good Brooklyn 99s Golden Globe did it. Think the episode after the win tied Dads in the Demo with a 1.4 and had less of a total audience. But hey, when NBC, ABC, and CBS only show repeats, it does pretty well. And New Girl isn’t losing any more audience than the majority of shows. A quick look at ratings from approx. a year ago show New Girl down 0.1 from a 2.0 to a 1.9 where Elementary was down 2.4-2.0, Modern Family was down 4.7-3.5, POI was down a 3.3-2.0, Mentalist a 2.1-1.8, etc. etc. At worst it’s pretty par for the course, and it’s DVR numbers are actually holding up a little better than most. Maybe Fox is hoping people will actually give it a shot and realize that it isn’t a girly show at all. I doubt it because people have their minds made up. It is still the network’s highest $$ earning non Simpsons or American Idol show. Fox may be interested in keeping it that way.

  • NBC Fan

    New Girl-23 million 10.5
    Brooklyn 99-18 million 8.0

  • Jon

    New girl 36 million
    B99 15 million

  • Fred


    They are airing New Girl after a rerun on Tuesday. Not like B99 was a super strong lead in demo wise, but a repeat vs. a new Shield is going to give it probably it’s worst lead in of the year. B99 could see a bump, though, as it will be getting it’s best lead in of the year and will be airing against Trophy Wife, and I could see the Goldberg’s audience checking it out.

    I don’t know why Fox didn’t start Glee right away. I don’t think it’s going to be of any great help, but it would also give that show a bit of a head start before The Voice inevitably comes back and crushes it.

  • Andrew21

    If it was Brooklyn 99 following i could totally see 27-32 millions, but:
    New Girl: 25 millions
    Brooklyn 99: 18 millions

  • DenverDean

    It’s too bad the historical data doesn’t have the start times. I believe that is key, particularly the time that elapses between the end of the SB and the Post-Game show, which is usually 30+ minutes. It’s a misconception that the SB is the lead-in, when it’s really the PGShow.

  • JR

    Wikipedia shows the times back to 2000.

    I guess it depends on what kind of a draw Prince is. Outside of Friends and 3rd Rock From the Sun some 15+ years ago, comedy doesn’t seem to do very well of late. A bit surprised they didn’t go American Idol or maybe try to push 24 up a bit.

  • Carmen

    Although the show after the Super Bowl gets huge numbers, I really question how many of the “viewers” actually watch the post SB show(s) and how many simply have not turned off the TV following the game while they party.

  • Anon

    Malcolm in the Middle drew 21.445 mil for FOX back in 2002.

    I say New Girl will be around there and it will bleed viewers like a stuck pig; B99 < 20 mil.

  • Oliver

    Don’t you have the numbers to translate the HH ratings to number of households? (In your “What’s a TV rating and who is it dating?” posts)

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