Will 'Super Bowl XLVIII' TV Viewership Set A New Record? (Poll+ Ratings History)

Categories: TV Ratings Reference,TV Sports Ratings & News

Written By

February 1st, 2014

Super Bowl XLVIII
Unlike many other  sports championship TV viewerships which have declined over time, Super Bowl TV viewership has not only held up, but after a generation of fairly flat viewership, began growing again in the last decade

Last year's Super Bowl XLVII, even with its 30+ minute blackout delay, still had the 3rd highest average viewership (108.7 million) of any US TV telecast in history, but it did snap a string of year to year increases for the game.

What's your guess for this year's Super Bowl XLVIII viewership?
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Complete Super Bowl TV Ratings:

Game Date Net rating Share $/30 Sec. Ad Homes (000) Viewers (000) NFC Champion AFC Champion
XLVII Feb 3 2013* CBS 46.3 69 108,690 San Francisco Baltimore
XLVI Feb 5 2012* NBC 47.0 71 111,346 New York Giants New England
XLV Feb 7 2011* FOX 46.0 69 111,010 Green Bay Pittsburgh
XLIV Feb 7 2010* CBS 45.0 68 $2,800,000 51,728 106,476 New Orleans Indianapolis
XLIII Feb 1 2009* NBC 42.0 64 $3,000,000 48,139 98,732 Arizona Pittsburgh
XLII Feb 3 2008* FOX 43.1 65 $2,699,963 48,665 97,448 New York Giants New England
XLI Feb 4 2007* CBS 42.6 64 $2,385,365 47,505 93,184 Chicago Indianapolis
XL Feb 5 2006* ABC 41.6 62 $2,500,000 45,867 90,745 Seattle Pittsburgh
XXXIX Feb 6 2005 FOX 41.1 62 $2,400,000 45,081 86,072 Philadelphia New England
XXXVIII Feb 1 2004 CBS 41.4 63 $2,302,200 44,908 89,795 Carolina New England
XXXVII Jan 26 2003 ABC 40.7 61 $2,200,000 43,433 88,637 Tampa Bay Oakland
XXXVI Feb 3 2002 FOX 40.4 61 $2,200,000 42,664 86,801 St. Louis New England
XXXV Jan 28 2001 CBS 40.4 61 $2,200,000 41,270 84,335 NY Giants Baltimore
XXXIV Jan 30 2000 ABC 43.3 63 $2,100,000 43,618 88,465 St. Louis Tennessee
XXXIII Jan 31 1999 FOX 40.2 61 $1,600,000 39,992 83,720 Atlanta Denver
XXXII Jan 25 1998 NBC 44.5 67 $1,291,100 43,630 90,000 Green Bay Denver
XXXI Jan 26 1997 FOX 43.3 65 $1,200,000 42,000 87,870 Green Bay New England
XXX Jan 28 1996 NBC 46 68 $1,085,000 44,145 94,080 Dallas Pittsburgh
XXIX Jan 29 1995 ABC 41.3 62 $1,150,000 39,400 83,420 San Francisco San Diego
XXVIII Jan 30 1994 NBC 45.5 66 $900,000 42,860 90,000 Dallas Buffalo
XXVII Jan 31 1993 NBC 45.1 66 $850,000 41,990 90,990 Dallas Buffalo
XXVI Jan 26 1992 CBS 40.3 61 $850,000 37,120 79,590 Washington Buffalo
XXV Jan 27 1991 ABC 41.9 63 $800,000 39,010 79,510 NY Giants Buffalo
XXIV Jan 28 1990 CBS 39 63 $700,400 35,920 73,852 San Francisco Denver
XXIII Jan 22 1989 NBC 43.5 68 $675,000 39,320 81,590 San Francisco Cincinnati
XXII Jan 31 1988 ABC 41.9 62 $645,000 37,120 80,140 Washington Denver
XXI Jan 25 1987 CBS 45.8 66 $600,000 40,030 87,190 NY Giants Denver
XX Jan 26 1986 NBC 48.3 70 $550,000 41,490 92,570 Chicago New England
XIX Jan 20 1985 ABC 46.4 63 $525,000 39,390 85,530 San Francisco Miami
XVIII Jan 22 1984 CBS 46.4 71 $368,200 38,880 77,620 Washington LA Raiders
XVII Jan 30 1983 NBC 48.6 69 $400,000 40,480 81,770 Washington Miami
XVI Jan 24 1982 CBS 49.1 73 $324,300 40,020 85,240 San Francisco Cincinnati
XV Jan 25 1981 NBC 44.4 63 $275,000 34,540 68,290 Philadelphia Oakland
XIV Jan 20 1980 CBS 46.3 67 $222,000 35,330 76,240 LA Rams Pittsburgh
XIII Jan 21 1979 NBC 47.1 74 $185,000 35,090 74,740 Dallas Pittsburgh
XII Jan 15 1978 CBS 47.2 67 $162,300 34,410 78,940 Dallas Denver
XI Jan 09 1977 NBC 44.4 73 $125,000 31,610 62,050 Minnesota Oakland
X Jan 18 1976 CBS 42.3 78 $110,000 29,440 57,710 Dallas Pittsburgh
IX Jan 12 1975 NBC 42.4 72 $107,000 29,040 56,050 Minnesota Pittsburgh
VIII Jan 13 1974 CBS 41.6 73 $103,500 27,540 51,700 Minnesota Miami
VII Jan 14 1973 NBC 42.7 72 $88,100 27,670 53,320 Washington Miami
VI Jan 16 1972 CBS 44.2 74 $86,100 27,450 56,640 Dallas Miami
V Jan 17 1971 NBC 39.9 75 $72,500 23,980 46,040 Dallas Baltimore
IV Jan 11 1970 CBS 39.4 69 $78,200 23,050 44,270 Minnesota Kansas City
III Jan 12 1969 NBC 36 70 $55,000 20,520 41,660 Baltimore NY Jets
II Jan 14 1968 CBS 36.8 68 $54,500 20,610 39,120 Green Bay Oakland
I Jan 15 1967 CBS 22.6 43 $42,500 12,410 26,750 Green Bay Kansas City
I Jan 15 1967 NBC 18.5 36 $37,500 10,160 24,430 Green Bay Kansas City

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2006-13 Data is Live+Same Day, all other years are Live viewing.

Ad expenditure data from Nielsen Monitor-Plus.

Note: Super Bowl 1 aired on both CBS & NBC.

Nielsen TV Ratings Data: ©2014 The Nielsen Company. All Rights Reserved.

 
  • Refrain

    I’m going for a little over 110 million. I think the questionable weather in places will keep a few extra Nielsen families inside.

  • luka

    Super Bowl – 117.5 mln and rating 48.5
    New Girl – 42 mln and rating 18.3
    Brooklyn 9-9 – 30 mln and rating 13.6

  • AniMatsuri

    I’m looking at down from last year ratings. There are no East Coast teams in the game this year.

  • ragincajun

    It will depend if the game is a blowout or not. I’d love for Peyton to make Sherman a basket case by half time and hang 50 on the punk.

  • THE OLD MAN

    Went with 105-109M as I don’t think it will set a record

  • romo

    Just to update that chart:

    SB XLVII was actually 108,693,000.
    SB XLV was actually 111,041,000.

  • Matt M.

    Going with 109.2 million viewers. Not setting any record.

  • JR35

    Probaby no record- same for the halftime show. I imagine the 2012 figure of 115.925 million viewers that watched the 8-8:15 p.m. interval (when Madonna’s performance took place) probably will remain the high. :)

  • NBC Fan

    114 million 41.5 18-49 rating.

  • Tim

    Given the lack of East coast interest in the teams, the fact nearly half of the commercials have already been shown — a lot — and now that weather won’t play a big role, I say lower: 105-106MM.

  • CBSviewers

    107 million viewers and around 44.0 Adults 18-49. No record !

  • Crazy

    103 million. It will definitely be down at least 1 million or 2 due to FOX airing it alone. 2 years removed from the trio of New England/Pittsburgh/Indianapolis domination will also take its toll on viewership. Decent weather ruins the “Crash TV” allure.

    It won’t go sub 100, though, thanks to inertia and “Omaha.” Peyton Manning is good for business.

  • Connman

    The real questions are
    - How many different ‘bowl’ games will be on (Puppy Bowl, Kitten Bowl, etc) and which will draw the biggest crowd, and
    - Which commercials will be the most popular/best

  • Seth

    It’ll definitely be above 105 million but i don’t think it will set any records, it might be higher than last year but im not sure about that, this years game doesn’t have much of a hype element to it other than the weather.

  • kb

    Close game= 109-113. Blowout= 105-108.
    What’s interesting is looking at that table. Look at how much bigger the superbowl has gotten. It was always big but it use to be around 85-90 million up until 2007. That patriots vs giants changed everything. That was the record at the time with 97 million. Now it’s been over 100 for 4 straight years. And will likely never go under 100 again.

  • kb

    The Madden simulation predicted a 31-28 overtime win for the Broncos. Lol if it hits overtime it’ll be over 115.

  • jay

    Does anyone know the $/30sec.ad for the last 3 superbowls? Doesn’t showbon the list. I’m sure it gets bigger every year.

  • Ultima

    This is only the second time in the past two decades that the top seed won each conference (the other was Colts/Saints). Additionally, the Seahawks and Broncos were the big preseason favorites and have been runaway favorites since October. Sure, people like the the Cinderella stories, but it’s also nice to see the two best teams play for a championship. Plus, Peyton Manning is ridiculously popular.

    If it’s a close, well-played game, I think the NFL may finally reach that 50.0 household rating (which would also mean a new viewership record of at least 115 million). However, every other time it has been within grasp, a massive blowout has ensued. ;)

  • jp

    the number will match 2011 (Green Bay vs Pittsburgh). The curiosity of a Super Bowl outside in the Northeast in February will push it up from last year but wont be a record.

  • HV

    49.1 rating
    126.459 mil viewers

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