Will ‘Super Bowl XLVIII’ TV Viewership Set A New Record? (Poll+ Ratings History)



Super Bowl XLVIII
Unlike many other  sports championship TV viewerships which have declined over time, Super Bowl TV viewership has not only held up, but after a generation of fairly flat viewership, began growing again in the last decade

Last year’s Super Bowl XLVII, even with its 30+ minute blackout delay, still had the 3rd highest average viewership (108.7 million) of any US TV telecast in history, but it did snap a string of year to year increases for the game.

What’s your guess for this year’s Super Bowl XLVIII viewership?



Complete Super Bowl TV Ratings:

Game Date Net Rating Share $/30 Sec. Ad Homes (000) Viewers (000) NFC Champion AFC Champion
XLVII Feb 3 2013* CBS 46.3 69 108,690 San Francisco Baltimore
XLVI Feb 5 2012* NBC 47.0 71 111,346 New York Giants New England
XLV Feb 7 2011* FOX 46.0 69 111,010 Green Bay Pittsburgh
XLIV Feb 7 2010* CBS 45.0 68 $2,800,000 51,728 106,476 New Orleans Indianapolis
XLIII Feb 1 2009* NBC 42.0 64 $3,000,000 48,139 98,732 Arizona Pittsburgh
XLII Feb 3 2008* FOX 43.1 65 $2,699,963 48,665 97,448 New York Giants New England
XLI Feb 4 2007* CBS 42.6 64 $2,385,365 47,505 93,184 Chicago Indianapolis
XL Feb 5 2006* ABC 41.6 62 $2,500,000 45,867 90,745 Seattle Pittsburgh
XXXIX Feb 6 2005 FOX 41.1 62 $2,400,000 45,081 86,072 Philadelphia New England
XXXVIII Feb 1 2004 CBS 41.4 63 $2,302,200 44,908 89,795 Carolina New England
XXXVII Jan 26 2003 ABC 40.7 61 $2,200,000 43,433 88,637 Tampa Bay Oakland
XXXVI Feb 3 2002 FOX 40.4 61 $2,200,000 42,664 86,801 St. Louis New England
XXXV Jan 28 2001 CBS 40.4 61 $2,200,000 41,270 84,335 NY Giants Baltimore
XXXIV Jan 30 2000 ABC 43.3 63 $2,100,000 43,618 88,465 St. Louis Tennessee
XXXIII Jan 31 1999 FOX 40.2 61 $1,600,000 39,992 83,720 Atlanta Denver
XXXII Jan 25 1998 NBC 44.5 67 $1,291,100 43,630 90,000 Green Bay Denver
XXXI Jan 26 1997 FOX 43.3 65 $1,200,000 42,000 87,870 Green Bay New England
XXX Jan 28 1996 NBC 46 68 $1,085,000 44,145 94,080 Dallas Pittsburgh
XXIX Jan 29 1995 ABC 41.3 62 $1,150,000 39,400 83,420 San Francisco San Diego
XXVIII Jan 30 1994 NBC 45.5 66 $900,000 42,860 90,000 Dallas Buffalo
XXVII Jan 31 1993 NBC 45.1 66 $850,000 41,990 90,990 Dallas Buffalo
XXVI Jan 26 1992 CBS 40.3 61 $850,000 37,120 79,590 Washington Buffalo
XXV Jan 27 1991 ABC 41.9 63 $800,000 39,010 79,510 NY Giants Buffalo
XXIV Jan 28 1990 CBS 39 63 $700,400 35,920 73,852 San Francisco Denver
XXIII Jan 22 1989 NBC 43.5 68 $675,000 39,320 81,590 San Francisco Cincinnati
XXII Jan 31 1988 ABC 41.9 62 $645,000 37,120 80,140 Washington Denver
XXI Jan 25 1987 CBS 45.8 66 $600,000 40,030 87,190 NY Giants Denver
XX Jan 26 1986 NBC 48.3 70 $550,000 41,490 92,570 Chicago New England
XIX Jan 20 1985 ABC 46.4 63 $525,000 39,390 85,530 San Francisco Miami
XVIII Jan 22 1984 CBS 46.4 71 $368,200 38,880 77,620 Washington LA Raiders
XVII Jan 30 1983 NBC 48.6 69 $400,000 40,480 81,770 Washington Miami
XVI Jan 24 1982 CBS 49.1 73 $324,300 40,020 85,240 San Francisco Cincinnati
XV Jan 25 1981 NBC 44.4 63 $275,000 34,540 68,290 Philadelphia Oakland
XIV Jan 20 1980 CBS 46.3 67 $222,000 35,330 76,240 LA Rams Pittsburgh
XIII Jan 21 1979 NBC 47.1 74 $185,000 35,090 74,740 Dallas Pittsburgh
XII Jan 15 1978 CBS 47.2 67 $162,300 34,410 78,940 Dallas Denver
XI Jan 09 1977 NBC 44.4 73 $125,000 31,610 62,050 Minnesota Oakland
X Jan 18 1976 CBS 42.3 78 $110,000 29,440 57,710 Dallas Pittsburgh
IX Jan 12 1975 NBC 42.4 72 $107,000 29,040 56,050 Minnesota Pittsburgh
VIII Jan 13 1974 CBS 41.6 73 $103,500 27,540 51,700 Minnesota Miami
VII Jan 14 1973 NBC 42.7 72 $88,100 27,670 53,320 Washington Miami
VI Jan 16 1972 CBS 44.2 74 $86,100 27,450 56,640 Dallas Miami
V Jan 17 1971 NBC 39.9 75 $72,500 23,980 46,040 Dallas Baltimore
IV Jan 11 1970 CBS 39.4 69 $78,200 23,050 44,270 Minnesota Kansas City
III Jan 12 1969 NBC 36 70 $55,000 20,520 41,660 Baltimore NY Jets
II Jan 14 1968 CBS 36.8 68 $54,500 20,610 39,120 Green Bay Oakland
I Jan 15 1967 CBS 22.6 43 $42,500 12,410 26,750 Green Bay Kansas City
I Jan 15 1967 NBC 18.5 36 $37,500 10,160 24,430 Green Bay Kansas City

2006-13 Data is Live+Same Day, all other years are Live viewing.

Ad expenditure data from Nielsen Monitor-Plus.

Note: Super Bowl 1 aired on both CBS & NBC.

Nielsen TV Ratings Data: ©2014 The Nielsen Company. All Rights Reserved.

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