ABC is Up 40 Percent Year to Year on Super Bowl Sunday, ‘Shark Tank’ Spikes at 10PM

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via press note:

With back-to-back encores of America’s Funniest Home Videos (7-9pm) and Shark Tank (9-11pm) opposite Fox’s Super Bowl coverage, ABC was the non-sports leader on Sunday in Adults 18-49 (0.7/1), beating out NBC by 40% (0.5/1) and CBS by 40% (0.5/1).

 

  • ABC was up over its year-ago performance on Super Bowl Sunday by 35% in Total Viewers (2.7 million vs. 2.0 million) and by 40% in Adults 18-49 (0.7/1 vs. 0.5/1).

 

  • During the final hour of the night, Shark Tank built on its Adult 18-49 lead-in by 83% at 10pm to rank as the top-rated non-sports broadcast on Sunday, with a 22% advantage over runner-up CBS’ NCIS (1.1/3 vs. 0.9/2 from 10-11pm).  Despite the competition, Shark Tank more than doubled the time period week to week (+120%) to deliver a 5-week high among Adults 18-49 – since 12/29/12.
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