ABC Family Is January’s Number 1 Most-Social Cable TV Network
via press release:
ABC Family Is January’s #1 Most-Social Cable TV Network, Amassing Nearly
1 Million More Tweets Than MTV and Over 2 Million More Than the CW
“Pretty Little Liars” is January’s #1 Most-Tweeted TV Series, Powered
by Its Winter Launch, the #1 Most-Tweeted Season Premiere
“The Fosters” Breaks Into the Month’s Top 10 Most-Tweeted TV Series for
the First Time on Record, Exceeding the CW’s “The Vampire Diaries” by a Solid 41%; “Ravenswood” Places Among the Top 10 Most-Social Original Cable Series
During January 2014, ABC Family stood as cable TV’s most-tweeted network (4,543,800), generating nearly 1 million more tweets than #2, MTV (vs. 3,520,974), and over 2 million more tweets than the CW (vs. 2,072,376).
The tweet-leader each Tuesday throughout the month, “Pretty Little Liars” stood as the month’s #1 most-tweeted TV series, generating 3,300,376 million Tweets, by over 806,000 unique users, amassing more than 1 million additional tweets than the #2 series, MTV’s “Teen Wolf” (2,452,616).
The January 14 winter premiere of “Pretty Little Liars” became the #1 most-tweeted season premiere on record (1,335,406) – and the month’s #1 most-tweeted TV series telecast – giving ABC Family’s the Top 5 most-tweeted series telecasts in TV history.
Impressively, critical darling “The Fosters” ranked among the month’s Top 10 most-tweeted TV series for the first time since its June 2013 launch (448,010 tweets), 41% higher than the CW’s “Vampire Diaries” (317,240) and more than doubling its August 2013 total (185,760). Moreover, “Ravenswood” placed among the month’s Top 10 most-tweeted original cable TV series (287,020 tweets), higher than both A&E’s “Duck Dynasty” (261,434) and E’s “Keeping Up With the Kardashians” (232,918).
Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today’s families, entertaining and connecting with adults through relatable programming about today’s relationships – told with a mix of diversity, passion, humor and heart. ABC Family’s programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(r) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features from rich, fan-centric programming – including blogs, viewing parties, webisodes, full episodes of the network’s hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with “13 Nights of Halloween” and “25 Days of Christmas.” ABC Family. A New Kind of Family.
Source: SocialGuide. January: 1/1/14-1/31/14.