Nickelodeon Tops Cable With Kids & Total Viewers This Week


sanjay and craig

via press release:

Sam & Cat is Basic Cable’s Number-One Kids’ Live-Action Series; SpongeBob SquarePants and Sanjay and Craig are Top Animation Series;
and Paw Patrol and Bubble Guppies are Top Preschool Series
NEW YORK – Feb. 4, 2014 – Nickelodeon ended the first week of February (1/27/14-2/02/14) as the top basic cable net with Kids 2-11 (3.1/974K, up +11% over last year) and total viewers (1.8 million).
The week featured a strong performance from Sam & Cat, which led the week as the top kids’ live-action series with Kids 2-11 (4.8/1.5M, up +30% versus a year ago) and scored 2.7 million total viewers.
SpongeBob SquarePants and Sanjay and Craig led Kids 2-11 as the top two animated series for the week. SpongeBob posted a 5.5/1.8M, up +20% from the same time period last year, followed by Sanjay and Craig which scored a 4.8/1.5M with the demo. These two animation hits also rank as the week’s top two kids’ programs with total viewers, pulling 3.4 million and 2.9 million, respectively.
Among preschoolers, Paw Patrol ranked as the top preschool series with Kids 2-5 (8.1/1.0M, up +65%),  for the 5th consecutive week. Bubble Guppies also performed well with the demo, following Paw Patrol with a 6.6/825K and posting +29% year-over-year gains.
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit  Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). 
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