Top ‘The Biggest Loser’ Since the Season Premiere on NBC

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The Biggest Loser Finale

via press note:

  • The finale of “The Biggest Loser 15” (2.2/6 in 18-49, 7.4 million viewers overall from 9-11 p.m. ET) jumped 29% week to week in 18-49 rating (to a 2.2 from a 1.7) to achieve the top “Loser” rating since the season premiere on Oct. 15 did a 2.3 in its 8-9 p.m. slot.   In total viewers, last night’s 7.4 million is a 13% increase week to week, lifting “Loser” to a season-high in overall viewership.
  • These are NBC’s top results in the time period since the “Voice” finale on Dec. 17 in 18-49 and total viewers.
  • In total viewers, “Loser” is virtually matching its previous finale (7.380 million vs. 7.389 million from 8-10:01 p.m. ET on Monday, March 18, 2013) and is up 2% versus the finale before that (7.205 million from 8-9 p.m. on Tuesday, May 1, 2012).  In 18-49, last night’s “Loser” ran within 19% of the March 18, 2013 finale (2.7) and matched the finale before that on May 1, 2012 (2.2).
  • For its second hour from 10-11 p.m. ET, “The Biggest Loser” ranked #1 against original drama competition on ABC and CBS (with a 2.3 rating vs. a 2.1 for CBS’s “Person of Interest” and a 0.7 for ABC’s “Killer Women”).  “Loser” also ranked #1 among those networks from 10-11 p.m. in adults 18-34 and all key adult-female demos and was #1 for the full 9-11 p.m. time period among the Big 4 networks in women 18-34 and women 18-49.
  • From 8-9 p.m. ET, the NBC Special “Winter Gold: NBC’s First Look at the Sochi Olympics Broadcast Presented by Chevrolet” (1.4/4 in 18-49, 5.3 million viewers overall) maintained its rating from half-hour to half-hour in adults 18-49 and grew in adults 18-34 by 11% (to a 1.0 from a 0.9), by 9% in women 18-34 (1.1 vs. 1.0) and by 13% in men 18-34 (0.9 vs. 0.8).
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