via press release:
Wallykazam! Premiere Scores Nickelodeon its Highest-rated debut with Preschoolers in Almost 10 Years
NEW YORK – Feb. 5, 2014 – Nickelodeon’s brand-new animated literacy series Wallykazam! is a hit with preschoolers, earning the net its highest-rated premiere with K2-5 in almost 10 years. The series premiere (Monday, Feb. 3, at 1 p.m. ET/PT) drew 1.9 million total viewers and averaged a 7.2/896,000 K2-5; winning its time period and posting double-digit year over year gains with K2-5 (+57%) and total viewers (+46%).
Wallykazam! follows the adventures of a troll named Wally and his pet dragon, Norville, who live in a forest with giants, goblins, ogres, sprites and other mythical creatures. Wally uses his magic stick to make words come to life on screen that start with a specific letter, sound or rhyme. Each episode features a new set of magic words that Wally uses to playfully transform the world around him. The series is Nickelodeon’s first preschool series that embeds a literacy curriculum into a full-length story, introducing skills such as letter and sound identification, rhyming, vocabulary development and comprehension strategies. The series will regularly air weekdays at 1:00 p.m. (ET/PT) on Nickelodeon.
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).