CBS Daytime Soars to Largest Weekly Audience In More than 8 Years; ‘The Young & the Restless’ Has Best Week Since 2008, ‘The Bold & The Beautiful’ Since 2007
via press release:
“The Talk” and “Let’s Make a Deal” Hit Series Highs
“The Price is Right” Delivers Largest Audience Since the Mid-2000s
“The Bold & the Beautiful” Hauls in Biggest Audience Since 2007 While “The Young and the Restless” Has Best Week Since 2008
CBS Daytime soared to its largest weekly audience in more than eight years as the Network’s entire lineup hit ratings milestones, according to Nielsen ratings for the week ending Feb. 2.
For the week, CBS Daytime averaged 4.79 million viewers, it largest weekly viewership since the week ending Dec. 30, 2005. Among women 25-54, CBS Daytime averaged 1.6/09, its largest average since the week ending Feb. 21, 2010.
Among the Network’s daytime programs, both THE TALK and LET’S MAKE A DEAL delivered series highs in viewers while matching their series-best women demographics. For the week, THE TALK averaged 3.19 million viewers, its largest weekly audience ever and matched its best women 25-54 ratings (1.2/07). Both LET’S MAKE A DEAL 1 (3.71m) and LET’S MAKE A DEAL 2 (4.22m) delivered their largest weekly audience to-date.
THE PRICE IS RIGHT 1 posted its largest weekly audience (6.08m) since the week ending Dec. 31, 2004, while THE PRICE IS RIGHT 2 had its largest audience (7.12m) since the week ending Jan. 1, 2005.
The Network’s daytime dramas also delivered milestone weeks, with THE BOLD AND THE BEAUTIFUL soaring to its largest audience (4.17m) since the week ending April 13, 2007 and THE YOUNG AND THE RESTLESS scoring its best weekly audience (5.73m) since the week ending Feb. 29, 2008 and its best women 25-54 ratings (2.3/12) since Feb. 4, 2011.