'CBS This Morning' Posts The Network's Best Viewer Delivery In the Morning In More Than 5 Years

Categories: Press Releases

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February 6th, 2014

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via press release:

“CBS THIS MORNING” POSTS THE NETWORK’S BEST VIEWER DELIVERY IN THE MORNING IN MORE THAN FIVE YEARS

 

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN ADULTS 25-54 (+11%), THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, VIEWERS (+20%), HOUSEHOLDS (+14%) AND WOMEN 25-54 (+20%)

CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+11%), the demographic most important to those who advertise in news, viewers (+20%), households (+14%) and women 25-54 (+20%), according to Nielsen live plus same day ratings for the week ending Jan. 31, 2014. CBS posted its best viewer delivery in the morning in more than five years (since the week ending Dec. 19, 2008) and its season-best performances in both adults 25-54 and women 25-54. CBS THIS MORNING added +580,000 viewers compared to the same week last year.

 

CBS THIS MORNING

Week Ending Jan. 31, 2014        Week Ending Feb. 1, 2013                 % Change

Adults 25-54

1.0/07                                          0.9/06                                                  +11%

 

Viewers

3.42m                                          2.84m                                                  +20%

 

Households

2.5/09                                          2.2/08                                                  +14%

 

Women 25-54

1.2/07                                          1.0/06                                                  +20%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 

 
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