NBC’s ‘Chicago P.D.’ Matches a Four-Week High

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Chicago P.D. February 5

via press release:

  • From 10:01-11 p.m. ET, “Chicago P.D.” (1.7/5 in 18-49, 6.1 million viewers overall) equaled a four-week  high in adults 18-49, tying its best rating since the show debuted Jan. 8 with a 2.0.  It was the third week in a row “Chicago P.D.” matched or topped its rating of the prior week, making it the first new drama on the Big 4 to accomplish that within the first four telecasts after its debut.   “Chicago P.D.” maintained its week-ago rating despite the return of original drama competition in the time period from CBS’s “CSI,” which was in rebroadcast last week.  In the time period, “Chicago P.D.” ranked #1 among ABC, CBS and NBC in adults 18-34 (with a 1.2 rating) and women 18-34 (1.5)
  • “Chicago P.D.” retained 94% of its lead-in from “SVU” in 18-49 and retained 96% of that lead-in in total viewers.  Note that last week’s “Chicago P.D.” grew by 53% in L+3 versus these L+SD figures (details below).
  • In its first five weeks on the schedule, “Chicago P.D.” has now generated NBC’s five best 18-49 and total-viewer results in the time period, excluding “Saturday Night Live” specials, since Sept. 25, 2013.
  • “Law & Order: Special Victims Unit” (1.8/5 in adults 18-49, 6.4 million viewers overall from 9-10:01 p.m. ET) grew 20% versus the same night last year in adults 18-49 (to a 1.8 rating from a 1.5 on Feb. 6, 2013) and was up 22% in total viewers (6.355 million vs. 5.227 million).  “SVU” grew from half-hour to half-hour in every key ratings category, including gains of 12% in adults 18-49 (to a 1.9 rating from a 1.7), 10% in adults 25-54 (2.3 vs. 2.1) and 15% in women 25-54 (3.1 vs. 2.7).
  • L+3 Time Shifting:  Last week’s editions of NBC’s Wednesday dramas were significantly time-shifted: “SVU” grew by 44% in 18-49 going from these next-day “live plus same day” ratings to “live plus three day” (2.83 vs. 1.96) and “Chicago P.D.” increased by 53% (2.54 vs. 1.66).  The growth of 0.88 of a rating point for “Chicago P.D.” is its biggest L+3 increase among four telecasts to date.
  • From 8-9 p.m., the NBC Special “How to Raise an Olympian Presented by P&G” (1.1/3 in 18-49, 4.4 million viewers overall) grew from its first half-hour to its second in adults 18-49 by 20% (to a 1.2 rating from a 1.0) and in adults 18-34 by 29% (0.9 vs. 0.7).
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