First Night of Olympics Delivers Strong Metered Market Ratings
via press note:
- The bonus night of Winter Olympics coverage from Sochi posted an 11.8 rating, 18 share in metered-market households from 8-11 p.m. ET, the best Thursday metered-market primetime rating on any broadcast net since NBC’s Ravens-Broncos NFL Kickoff telecast on Sept. 5, 2013.
- NBC’s Olympics coverage ranked #1 among the broadcast networks for six of six half hours in metered-market households.
- The top 10 local markets for last night’s NBC Olympics coverage were: Minneapolis, 17.7 rating, 29 share; Indianapolis, 17.0/28; Kansas City, 16.1/25; Denver, 15.5/25; Oklahoma City, 15.3/22; Ft. Myers, 14.9/23; Salt Lake City, 14.8/27; Dayton, 14.7/22; Providence, 14.4/22; and Milwaukee 14.1/22