via press release:
INAUGURALBASH AT THE BEACH CELEBRATES THE ‘GREAT AMERICAN RACE’ IN STAR-STUDDED, PRIME-TIME FASHION
Danica Patrick, Jeff Gordon Headline; Cee Lo Green and Others Perform
New York – In anticipation of NASCAR’s biggest event, the, one of the sport’s most recognizable faces, Danica Patrick, and four-time NASCAR Sprint Cup Series champion Jeff Gordon welcome fans to a two-day, pre-race party on the sands of Daytona Beach, celebrating the Great American Race like never before. Together with FOX Sports’ Charissa Thompson and Danielle Trotta and featured sponsors Budweiser, Ford, and Sprint, this one-hour, made-for-television special titled BASH AT THE BEACH airs in prime time Saturday, February 22 (8:00 PM ET) on FOX.
Headlined by a musical performance from Grammy award-winning artist Cee Lo Green, the inauguralBASH AT THE BEACH is a springboard for the greatest weekend in motor sports. Famed Miami Heat disc jockey, DJ Irie delivers a musical backdrop to the special with appearances by drivers Jimmie Johnson, Dale Earnhardt Jr., Tony Stewart, Clint Bowyer, Miss Sprint Cup and other VIP guests interviewed backstage by Trotta.
The network’s two-day party turned one-hour program takes an entertaining look at just how big the DAYTONA 500 is, with special features and a light recap of the most exciting storylines from 2013.
“Budweiser is a long-time supporter of NASCAR and the Daytona 500,” said Mike Sundet, Vice President of Sports and Entertainment Marketing, Anheuser-Busch. “We’re thrilled to continue that tradition and help make this celebration happen.”
"The Daytona 500 Bash at the Beach is a great opportunity for us to align with our advertising partners and race fans to showcase a new integrated method of presenting NASCAR,” said Neil Mulcahy, executive vice president, FOX Sports sales. “The combination of multi-media and on-site event marketing elements have really kick started our sales efforts, putting NASCAR on FOX at the forefront of first and second quarter media plans."
In addition, the fan-viewing party includes autograph sessions with NASCAR drivers and VIP guests, a gaming lounge highlighted by Oculus Virtual Reality technology simulating NASCAR driving, a social media concierge and free giveaways for those in attendance.