‘Switched at Birth’ Sets Season Highs in Adults 18-49 and Women 18-49

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via press release:

 

“Switched at Birth” Sets Season Highs in Adults 18-49 and Women 18-49, Is Cable TV’s #1 Telecast/Scripted Telecast at 8PM for its 5th Original Airing in Key Demos

 

“The Fosters” Levies Three-Week Highs in Target Demographics, Ranking as Cable TV’s #1 Telecast at 9 O’Clock for its 5th Original Telecast in Females 12-34

 

“Switched at Birth” (8:00 – 9:00 p.m.)

 

At 8 o’clock, “Switched at Birth” set season highs in Adults 18-49 (974,000/0.8 rating), Women 18-49 (759,000/1.2 rating) and Women 18-34 (516,000/1.5 rating), and four-week highs in Total Viewers (1.7 million), Adults 18-34 (609,000/0.9 rating), Viewers 12-34 (908,000/1.0 rating) and Females 12-34 (792,000/1.7 rating) – since 1/13/14.

 

  • “Switched at Birth” stood as cable TV’s #1 scripted telecast in the hour for its 5th-consecutive original airing among Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34.

 

  • “Switched at Birth” generated robust increases week to week in target categories, including by 29% in Adults 18-34 (609,000 vs. 473,000), by 18% in Adults 18-49 (974,000 vs. 827,000) and by 12% in Viewers 12-34 (908,000 vs. 808,000).

 

  • Based on Live + 3 ratings, season to date, “Switched at Birth” soars to 2.3 million Total Viewers (+44% – vs. 1.6 million), 1.3 million Adults 18-49 (+51% – vs. 859,000) and 1.2 million Viewers 12-34 (+41% – vs. 854,000).

 

“The Fosters” (9:00 – 10:00 p.m.)

 

At 9 o’clock, “The Fosters” climbed to three-week highs in Adults 18-34 (586,000/0.9 rating), Women 18-34 (525,000/1.6 rating), Adults 18-49 (885,000/0.7 rating), Women 18-49 (731,000/1.1 rating) and Females 12-34 (924,000/2.0 rating) – since 1/20/14 – ranking as cable TV’s #1 telecast in the hour for its 5th original telecast in core Female Millennials.

 

  • Week to week, “The Fosters” posted solid gains in target demos, including by 27% in Adults 18-34 (586,000 vs. 462,000) and by 11% in Adults 18-49 (885,000 vs. 800,000).

 

  • Based on Live + 3 ratings, season to date, “The Fosters” surges by hefty margins, surging to 2.8 million Total Viewers (+47% – vs. 1.9 million), 1.5 million Adults 18-49 (+61% – vs. 934,000) and 1.6 million Viewers 12-34 (+45% – vs. 1.1 million).
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