‘World News’ Scores Largest Overall Audience and Best News Demo Performance in Three Years

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Diane-Sawyer

via press release:

“WORLD NEWS” SCORES LARGEST OVERALL AUDIENCE AND BEST NEWS DEMO PERFORMANCE IN THREE YEARS

 

“World News” Weekly Demo is Up the Most from Last Year (+19%) Compared to NBC and CBS

 

“World News” Narrows its Year to Year Demo Gap with “NBC Nightly News” by Double Digits (40%) Seven Weeks in a Row

 

“World News” is the Only Newscast to Improve its Demo Performance Season to Date (+3%) from Last Year

 

“World News” is Posting its Smallest Season to Date Demo Margin with NBC in Six Years

 

“World News” Ranks No. 1 on Tuesday in Demo for Top Single-Day Number in Three Years

 

 

For the week of February 3, 2014, “ABC World News with Diane Sawyer” averaged 9.491 million Total Viewers and a 2.3 rating/8 share/2.763 million in Adults 25-54, according to Nielsen Media Research.  Posting gains over the previous week (9.400 million and 2.703 million, respectively, on w/o 1/27/14) for the 3rd week in a row in both Total Viewers (+1%) and Adults 25-54 (+2%) to hit new season highs, “World News” drew its largest overall audience and best news demo performance in 3 years – since w/o 1/31/11.

 

“World News” ranked as the No. 1 evening newscast on Tuesday in Adults 25-54, beating NBC’s “Nightly News” by +94,000 demo viewers (3.112 million vs. 3.018 million on 2/4/14).  Further, “World News’” Tuesday airing was its top single-day news demo telecast in 3 years – since 2/1/11.

 

For the 5th time in the last 6 weeks, “World News” saw increases over the year-ago week in both Total Viewers (+10%) and Adults 25-54 (+19%) – 8.628 million and 2.328 million, respectively, on w/o 2/4/13.  Once again, “World News” grew the most year to year in Adults 25-54 compared to “CBS Evening News” (+6%) and “NBC Nightly News” (+12%).

 

“World News” narrowed its Adults 25-54 gap with “NBC Nightly News” year to year nearly in half (-40% – 188,000 vs. 315,000).  In fact, “World News” has cut its news demo gap with “NBC Nightly News” by double-digits from the year-ago week for the last 7 weeks.

 

Season to date, “World News” is up versus the same point last season in both Total Viewers (+3%) and Adults 25-54 (+3%), delivering its most-watched season in 5 years and best news demo number in 3 years – since the 2008-09 and the 2010-11 seasons, respectively. “World News” also stands as the only evening newscast to improve its demo performance from the previous season compared to “CBS Evening News” (-6%) and “NBC Nightly News” (-2%).

 

In addition, “World News” is narrowing its season margin with “NBC Nightly News” in Adults 25-54 by double digits (-29% – 252,000 vs. 355,000) compared to its season margin from the same point last year. In fact, “World News” is posting its smallest news demo margin with the NBC program in 6 years – since the 2007-08 season.

 

“World News” has nearly doubled its Adults 25-54 lead over “CBS Evening News” versus its year-ago season lead (+96% – 347,000 vs. 177,000).

 

For the week, “ABC World News” beat the “CBS Evening News” by 969,000 Total Viewers and by 497,000 Adults 25-54.  In fact, “World News” led the CBS program by its largest news demo advantage in nearly 4 months (since w/o 10/14/13) and 2nd largest overall this season.

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer@ABCWorldNewsfacebook.com/DianeSawyerfacebook.com/WorldNews.

 

EVENING NEWS (Week of February 3, 2014)

 

TOTAL VIEWERS      ADULTS 25-54        ADULTS 18-49    HOUSEHOLDS

ABC WORLD NEWS      9,491,000         2.3/8; 2,763,000    1.5/6; 1,937,000    6.3/11

NBC NIGHTLY NEWS    10,973,000        2.5/8; 2,951,000    1.7/7; 2,204,000    7.1/13

CBS EVENING NEWS    8,522,000         1.9/6; 2,266,000    1.2/5; 1,503,000    5.5/10

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/3/14, 1/27/14 and 2/4/13.  Most Current: 2013-2014 Season (9/23/13 – 2/9/14) and 2012-2013 Season (9/24/12 – 2/10/13).

 

blog comments powered by Disqus