‘Pretty Little Liars’ Sets 4-Week Highs in Target Demos

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pretty little liars february 18

via press release:

“Pretty Little Liars” Sets 4-Week Highs in Target Demos, Ranking as Cable

TV’s #1 Telecast at 8 O’Clock for Its 91st-Consecutive Original Telecast

Among Females 12-34 and 50th-Original Episode Among Women 18-34

 

“Twisted” Builds Over Its Week-Ago Winter Premiere Among Target Demos, Ranking as Cable TV’s #1 Telecast at 9PM in Women 18-34 and Females 12-34

 

“Pretty Little Liars” (8:00-9:00 p.m.)

 

At 8 o’clock, “Pretty Little Liars” spiked to four-week highs, ranking as cable TV’s #1 telecast in the hour for its 91st-consecutive original telecast in Females 12-34 (1.5 million/3.2 rating) – every telecast since its June 2010 series launch – 43rd in Adults 18-34 (1.0 million/1.5 rating), 50th in Women 18-34 (855,000/2.5 rating) and 54th in Viewers 12-34 (1.7 million/1.8 rating).

 

Further, with three-week highs, “Pretty Little Liars” ranked as cable TV’s #1 telecast in the hour in Total Viewers (2.6 million) and perched atop all cable for its 46th-straight original episode in Women 18-49 (1.1 million/1.7 rating).

 

  • “Pretty Little Liars” was Tuesday’s #1 most-tweeted TV series telecast for the 7th-consecutive week – every week since its winter premiere – amassing 654,054 tweets by over 201,000 unique users. Moreover, along with an encore of last week’s episode at 7 o’clock, “Pretty Little Liars” produced more Tweets on Tuesday than the next 61 series TV telecasts combined (1.109 million vs. 1.105 million).

 

  • “Pretty Little Liars” stood as Tuesday’s #1 scripted TV telecast for the 7th-consecutive week in Females 12-34 and qualified as the #1 scripted TV telecast in Women 18-34 and Viewers 12-34.

 

  • Week to week, “Pretty Little Liars” posted robust double-digit increases across all demos, including: Total Viewers (+18% – 2.6 million vs. 2.2 million), Adults 18-34 (+18% – 1.0 million vs. 851,000), Women 18-34 (+15% – 855,000 vs. 741,000), Adults 18-49 (+18% – 1.3 million vs. 1.1 million), Women 18-49 (+17% – 1.1 million vs. 940,000), Viewers 12-34 (+21% – 1.7 million vs. 1.4 million) and Females 12-34 (+15% – 1.5 million vs. 1.3 million).

 

  • Based on L+3 ratings season to date, “Pretty Little Liars” surges to 3.6 million Total Viewers (+44% – vs. 2.5 million), 1.5 million Adults 18-34 (+50% – vs. 1.0 million), 2.0 million Adults 18-49 (+54% – vs. 1.3 million) and 2.4 million Viewers 12-34 (+41% – vs. 1.7 million).

 

“Twisted” (9:00-10:00 p.m.)

 

At 9 o’clock, “Twisted” produced robust double-digit increases over its Winter premiere, standing as cable TV’s #1 telecast in the hour for the 12th time in its past 13-original telecasts in Females 12-34 (691,000/1.5 rating) and was cable TV’s #1 telecast in Women 18-34 (408,000/1.2 rating).

 

  • Week to week, “Twisted” posted gains among target demos, including by 8% in Total Viewers (1.4 million vs. 1.3 million), by 16% in Adults 18-34 (445,000 vs. 385,000), by 20% in Women 18-34 (408,000 vs. 340,000) and by 4% in Females 12-34 (691,000 vs. 665,000).

 

  • Based on L+3 ratings for last week’s return, “Twisted” grew to 2.1 million Total Viewers (+62% – vs. 1.3 million), to 978,000 Adults 18-49 (+69% – vs. 578,000) and to 1.1 million Viewers 12-34 (+45% – vs. 758,000).

 

Source: NTI, 2/18/14, Live + Same Day. PLL season to date L+3: 1/7/14-2/11/14. Social Media Sources: SocialGuide.

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