via press release:
RENOWNED COMMUNICATIONS EXPERT DR. FRANK LUNTZ BECOMES EXCLUSIVE FOX SPORTS 1 ANALYST
Daytona Beach, Fla. -- World-renowned communications expert Dr. Frank Luntz, CEO of Luntz Global, an international research powerhouse, joins FOX Sports 1 as its exclusive sports communications analyst, effective immediately. The announcement was made today by Scott Ackerson, FOX Sports 1’s Executive Vice President, News.
“Frank Luntz is an expert in reading between the lines and assessing the validity and sincerity of what people say, whether it’s said during press conferences or off-the-cuff,” said Ackerson. “We’re looking for him to apply his unique expertise to what’s said by sports newsmakers. He’s also an expert in conducting focus group research that gets to the heart of what people are thinking. He’s been measuring America’s political pulse for decades, and now he’ll be measuring its sports pulse.”
Dr. Luntz’s contributions to FOX Sports 1, primarily during FOX SPORTS LIVE, the channel’s nightly program providing news, highlights and commentary, are essentially two-fold. He is available either live in-studio or via remote location to provide analysis on breaking news, press conferences and current events pertaining to sports. Separately, Dr. Luntz hosts a segment called Sound Off, which features taped focus group discussions featuring audience members that cover a range of sports topics. Offering viewers independent analysis on important sports issues, Sound Off also gives fans an opportunity to be heard on the day’s most controversial sports topics. Sound Off premieres tonight on FOX SPORTS LIVE (11:00 PM ET), with the panel addressing the question, “If you were an NFL GM, would you draft Michael Sam?” Results are certain to create discussion and debate among the nation’s millions of sports fans.
“It may surprise people, but sports are my passion, and I love the excitement and intensity on and off the field,” offered Dr. Luntz. “There is a right way and a wrong way to communicate to viewers, fans and players, and I plan to bring analysis and accountability to the language of sports and those who play them.”
Dr. Luntz is one of the most honored communication professionals in America today. He has written, supervised and conducted more than 2,000 surveys, focus groups, ad tests, and dial sessions in more than two dozen countries and four continents over the past decade. The “Instant Response” focus group technique he pioneered has been profiled on 60 Minutes, Good Morning America and Frontline. Dr. Luntz has been a guest on virtually every talk show in America, including Meet the Press, Nightline, The Today Show, Charlie Rose, The Jim Lehrer News Hour, The O’Reilly Factor, Tavis Smiley, Montel Williams and Hardball. In 2008, he conducted more than 40 sessions in 14 states for Fox News. He was a primary night and election night commentator for The News with Brian Williams on MSNBC in 2000 and for Hardball in 2004. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices,” won the coveted Emmy Award in 2001. Dr. Luntz has conducted focus group sessions for all three major television networks, two of the three cable news channels, PBS and the BBC, as well as for The Wall Street Journal, Newsweek, The New Yorker and U.S. News & World Report.
Dr. Luntz graduated from the University of Pennsylvania with a Bachelor of Arts degree in history and political science. He received his Doctorate in Politics at the age of 25 from Oxford University. In the spring of 1993, he was named a Fellow at Harvard University’s Institute of Politics, the second youngest individual ever to receive this honor.