26th Annual Edition of 'Premio Lo Nuestro' Makes Univision Number 2 Network for the Night Among Adults 18-49 & 18-34

Categories: Network TV Press Releases

Written By

February 21st, 2014

Premio Lo Nuestro

via press release:

26th ANNUAL EDITION OF “Premio Lo Nuestro” MAKES UNIVISION No. 2 Network for the Night Among Adults 18-49 AND 18-34 OUTPERFORMING ABC, CBS and FOX

 

Univision Stations Outperform the Olympics in Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento among Adults 18-34


MIAMI – FEBRUARY 21, 2014 – The 26th annual edition of the “Premio Lo Nuestro” Latin music awards on Thursday, February 20 positioned Univision as the No. 2 broadcast network for the entire night among both Adults 18-49 and 18-34, beating ABC, CBS and FOX. This is the fifth consecutive year the awards show has helped Univision rank No. 2 among Adults 18-34 and No. 4 among Total Viewers 2+.

 

The broadcast of “Premio Lo Nuestro” from 8 p.m. to 11 p.m. reached 9.5 million viewers who tuned in to all or part of the live three-hour broadcast.  The show delivered an average audience of 4.6 million Total Viewers 2+, 2.4 million Adults 18-49 and 1.2 million Adults 18-34, marking Univision’s highest-rated night in the current 2013/2014 season in both Adults 18-49 and Adults 18-34.

 

Furthermore, the 26th annual edition of “Premio Lo Nuestro” on Univision attracted more Hispanic viewers in the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audience of the latest editions of the “American Music Awards,” the “Billboard Music Awards” and the “Primetime Emmy Awards.”

 

Source: The Nielsen Company, NPM,  Thursday (02/20/2014) 8:00pm-11:00pm, Univision’s “Premio Lo Nuestro 2014” telecast based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings.  E-L Award Shows based on American Music Awards (11/24/2013), Billboard Music Awards (05/19/2013) and Primetime Emmy Awards (09/22/2013), NPM-H.  Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (short term and long term visitors included). Live+SD.

 

Local MARKET Highlights:

 

Locally, “Premio Lo Nuestro” made Univision the No. 1 broadcast station during the time period, outperforming the Olympics on NBC, among Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento; among Adults 18-49 in Miami and Houston; and among Total Viewers 2+ in Miami.

 

Additionally, the awards show positioned Univision as the No. 2 broadcast station in the time period among Adults 18-49 in Los Angeles, New York, Dallas, Chicago, San Francisco, Phoenix and Sacramento; and among Total Viewers 2+ in Los Angeles, New York, Houston, Phoenix, and Sacramento, outperforming ABC, CBS, and FOX stations.

 

The 26th annual edition of “Premio Lo Nuestro” was the No. 1 broadcast program of the day among Total Viewers 2+ in Miami; among Adults 18-49 in Miami and Houston; and among Adults 18-34 in Los Angeles, Miami, Houston, Dallas and Sacramento.  During the broadcast, Univision stations had higher viewership than the ABC, CBS, and FOX stations combined among Adults 18-49 in Los Angeles, New York, Miami, Houston and Phoenix.

 

During the broadcast of “Premio Lo Nuestro” the Univision station in Miami had higher viewership than the ABC, CBS, FOX, and NBC station among Total Viewers 2+, Adults 18-49 and Adults 18-34, beating the “2014 Winter Olympics”.

 

Source: The Nielsen Company, NSI (2/20/14), “Premio Lo Nuestro” aired Thursday 8:00-11:00pm E/PT, 7:00-10:00pm Central. Total Day defined as Thursday 6:00am-2:00am.  Live+SD.

 

social media and digital Highlights:

 

According to SocialGuide, “Premio Lo Nuestro” and the preceeding “Noche de Estrellas” were the most socially-engaging award and red carpet shows in Univision history, as measured by tweets per unique.  “Noche de Estrellas” was the most socially-engaged red carpet show so far in 2014 and the “Premio Lo Nuestro” award show had a more engaged social audience on Twitter than the “People’s Choice Awards,” “Golden Globe Awards,” “Screen Actors Guild Awards” and “Critics Choice Movie Awards”, according to SocialGuide.

 

F?ans submitted questions using the hashtag #PLNPregunta and were responded to by the artists during “Alfombra Premio Lo Nuestro” in an exclusive Instagram Q&A position, as well as featured on TV during the celebrity interviews and on premiolonuestro.com in ‘Tu Preguntas’ (You ask). First-of-its-kind gif-like captures of the winners were shown on Univision’s Vine and autographed Twitter photos of the participating stars were featured on TV and through @premiolonuestro on Twitter. Viewers were able to access the show's behind-the-scenes highlights and celebrities by following #PremioLoNuestro as well as through www.facebook.com/premiolonuestro, UnivisionPremios on Instagram, Univision's Vine and Snapchat.

 

Exclusive coverage of last night’s “Premio Lo Nuestro” continues at PremioLoNuestro.com or on UVideos, including behind-the-scenes video not shown on TV, the most incredible performances of the night in their entirety, best of the carpet, celebrity looks and comprehensive minute by minute recaps.   During the evening, www.PremioLoNuestro.com featured the best of the Arrivals Carpet with the most attractive celebrities, and exclusive live backstage coverage.

 

From the Premio Lo Nuestro nomination announcement to the evening of the actual event, Univision kept its audience digitally-engaged delivering more than 24.2 Million digital page views. This represents a digital growth of more than 26% when compared to last year’s event.  Mobile consumption played a critical role in our users’ consumption of this year’s Premio Lo Nuestro content driving more than 74% of the digital page views. Critical to the mobile consumption success were the Univision App’s which experienced an increase in page views of more than 168%.

 

Univision pulled out all the stops to celebrate the network’s 26th annual edition of its “Premio Lo Nuestro” Latin Music Awards, hosted by renowned singer/actress Ninel Conde and Cuban heartthrob William Levy. The awards show was broadcast LIVE from the American Airlines Arena featuring 19 knock-out production numbers recognizing musical excellence across various categories including tropical, pop, regional Mexican, rock alternative and urban.

 

The night’s biggest winners included crossover megastar Marc Anthony, who walked away with four awards including Album of the Year, Song of the Year, and Artist of the Year in the Tropical category.  Other big winners were regional Mexican singer/songwriter Gerardo Ortiz, the late “Queen of Banda” Jenni Rivera, and bachata idol Prince Royce, each winning three awards.  Riveting performances included those from: Marc Anthony, Pitbull, Enrique Iglesias, Daddy Yankee, Puerto Rican recording artist Victor Manuelle, hugely successful Mexican singer/songwriter Marco Antonio Solis, bachata star Romeo Santos, pop sensation Jencarlos Canela, and acclaimed singer/songwriter Luis Fonsi, among others.

 
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