‘The Tonight Show Starring Jimmy Fallon’ Delivers Tonight’s Best Thursday in Metered Market Households Since Obama’s Appearance in 2009

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The Tonight Show Jimmy Fallon Premiere

via press note:

  • The Tonight Show Starring Jimmy Fallon” has maintained high viewership levels through a week of special midnight start times following late local news and NBC’s coverage of the Sochi Winter Olympics.
  • Thursday’s “Tonight” averaged a 5.3 rating, 15 share in household results from the 56 local markets metered by Nielsen Media Research, as “Tonight” continues to attract strong sampling through Fallon’s premiere week.  The 5.3 is up 2% versus the prior night’s 5.2 and matches Tuesday’s 5.3 as the show’s best rating since Monday’s debut.  In adult 18-49 ratings in the markets with Local People Meters, “Tonight” earned a 2.4, up 9% versus the prior night’s 2.2 and the show’s highest result since Monday.
  • While ratings drop-offs are common through late-night premiere weeks, Fallon has essentially maintained his ratings through the second, third and fourth nights of his “Tonight” debut week.  The four-day track so far for “The Tonight Show Starring Jimmy Fallon” in metered-market households is : 7.1, 5.3, 5.2, 5.3.
  • Thursday’s 5.3 in metered-market households is up 83% versus the show’s 2.9 season-to-date average (L+SD).  Note that “Tonight” has been delivering one of its strongest seasons in years and was up 7% season to date in metered-market households through Feb. 9 (2.9 vs. 2.7).
  • The 5.3 rating is “Tonight’s” biggest Thursday rating in metered-market households, excluding the Feb. 6 finale of “The Tonight Show with Jay Leno,” in nearly five years (since the March 19, 2009 appearance by President Barack Obama, 11.3/26).
  • In the 25 markets with Local People Meters, the Feb. 20 “Tonight” averaged a 2.4/12, in adults 18-49, to build on the prior night’s 18-49 rating in the Local People Meters by 9% (2.4 vs. 2.2).   As with results in metered-market households, the LPM 18-49 ratings have been essentially even through Fallon’s second, third and forth nights, with this track since Monday’s premiere: 3.4, 2.3, 2.2, 2.4.
  • Despite its later start time, Thursday’s “Tonight” topped the combined rating of CBS’s “Late Show with David Letterman” (2.0/5) and ABC’s “Jimmy Kimmel Live” (2.0/5) by 33% (5.3 vs. a combined 4.0).
  • Thursday’s “Tonight Show” featured First Lady Michelle Obama, Will Ferrell and musical guest Arcade Fire, while Friday’s guests are scheduled to include Justin Timberlake.
Detailed Results in Late-Night Metered Markets Thursday night:
  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 5.3 rating, 15 share from midnight-1 a.m. ET; CBS’s “Late Show with David Letterman,” 2.0/5, and ABC’s “Jimmy Kimmel Live,” 2.0/5.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “Tonight,” 2.4/12 at midnight; “Late Show,” 0.4/2, and “Jimmy Kimmel Live,” 0.6/3.
  • From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, CBS’s “Late Late Show with Craig Ferguson” averaged a 1.1/4 in metered-market households and a 0.3/2  in 18-49 in the Local People Meters.
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
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