ABC is Friday’s Non-Sports Leader with ‘Shark Tank’ as the Top Series and ’20/20′ Posting Big Gains

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Shark Tank February 21 2

via press note:

ABC Friday Prime (8-11pm – 5.4 million and 1.3/4 in AD18-49):  With back-to-back repeats of Last Man Standing, Shark Tank and 20/20 on Friday night, ABC (1.3/4) took second place to the Winter Olympics, outdelivering CBS by 63% (0.8/3) and Fox by 86% (0.7/2) among Adults 18-49.

 

  • ABC’s Shark Tank (1.7/5) and 20/20 (1.5/5) once again finished as the Top 2 TV series on Friday in Adults 18-49, respectively.

 

  • Compared to 4 years ago against the final Friday of the 2010 Winter Olympics, ABC’s delivery was up by 1.9 million viewers and by 8% in Adults 18-49 (3.5 million and 1.2/4 on 2/26/10).

 

Shark (9-10pm – 6.1 million and 1.7/5 in AD18-49):  More than doubling its lead-in at 9pm in Adults 18-49 (+113%), ABC’s Shark Tank dominated its non-sports competition in the hour.  Season to date, Shark Tank is up by 13% in Total Viewers and by 15% in Adults 18-49 over the same point last year, trending as the series’ best-ever season.

 

20/20 (10-11pm – 6.0 million and 1.5/5 in AD18-49): During the 10pm hour, ABC’s 20/20 also led its non-sports competition by wide margins in key Adults (AD18-49/AD25-54).  Spiking by double digits week to week in Total Viewers (+28%), Adults 18-49 (+36%) and Adults 25-54 (+31%), the ABC newsmagazine drew its biggest audience in 4 weeks – since 1/24/14. 20/20 featured a report on Dr. Martin MacNeill, a physician, lawyer and father of eight accused of orchestrating his wife’s death.

 

  • Despite facing the Olympics, 20/20 was up over the same night last year.  In fact season to date, 20/20 is up 19% in Total Viewers and is on track to post its most-watched season in 4 years – since the 2009-10 season.

 

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