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TV Ratings Friday: Olympics Down, 'Shark Tank' Falls, '20/20' Rises

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February 22nd, 2014

Shark Tank February 21

Scoreboard NBC ABC UNI CBS FOX CW
Adults 18-49: rating/Share 3.5/12 1.3/4 1.0/3 0.8/3 0.7/2 0.3/1
Adults 18-34: Rating/Share 2.4/10 0.9/4 0.9/4 0.5/2 0.4/2 0.2/1
Total Viewers (million) 14.554 5.380 2.713 6.170 2.317 0.968

NBC was number one in adults 18-49 and  with total viewers.

On NBC, coverage of the Winter Olympics continued with a 3.5 adults 18-49 rating, down 43 percent from the 6.1 the final Friday of the 2010 games earned among adults 18-49 and ranking as the lowest rated night of the Sochi games.

On ABC,  Shark Tank earned a 1.7 adults 18-49 rating down 19 percent from a 2.1 for its most recent original episode. 20/20 garnered a 1.5 up 36 percent from last week's 1.1  adults 18-49 rating.

Overnight broadcast primetime ratings for Friday, February 21, 2014

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC Winter Olympics (8-11PM) 3.5/12 14.55
FOX Bones - R 0.9/3 3.13
ABC Last Man Standing - R 0.8/3 4.03
CBS Blue Bloods - R 0.7/3 5.33
CW Whose Line is it Anyway - R 0.4/2 1.41
8:30 ABC Last Man Standing - R 0.8/3 3.89
CW Whose Line is it Anyway - R 0.5/2 1.43
9:00 ABC Shark Tank 1.7/5 6.14
CBS Blue Bloods - R 0.8/3 6.33
FOX Enlisted - R 0.6/2 1.56
CW The Originals - R 0.2/1 0.52
9:30 FOX Raising Hope - R 0.4/1 1.19
10:00 ABC 20/20 1.5/5 6.05
CBS Blue Bloods - R 0.8/3 6.86

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via NBC press note:

Detailed Results in Late-Night Metered Markets Friday night:
  • In Nielsen's 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 6.1 rating, 15 share at 11:30 p.m. ET; CBS's "Late Show with David Letterman," 2.1/5, and ABC's "Jimmy Kimmel Live," 1.9/4 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “Tonight,” 3.0/13; "Late Show," 0.4/2, and "Jimmy Kimmel Live," 0.6/2 with an encore.
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, CBS's "Late Late Show with Craig Ferguson" averaged a 1.2/4 in metered-market households and a 0.3/2  in 18-49 in the Local People Meters.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2014 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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