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TV Ratings Saturday: Olympics Hit Low, '48 Hours' Up, Slow 'Daytona 500: Bash at the Beach'

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February 23rd, 2014

Olympics Figure Skating Gala 2014

Scoreboard NBC ABC CBS FOX
Adults 18-49: Rating/Share 2.7/9 0.7/2 0.5/2 0.3/1
Total Viewers (million) 12.847 2.392 2.949 1.179

Here is the info for 'About A Boy' which aired outside of primetime. 

NBC was number one with adults 18-49 and with total viewers.

On NBC, continuing coverage of the Olympics garnered a  2.7 down 40 percent from the 4.5 that the final Saturday of the Vancouver games earned and also down 36 percent from the 4.2  adults 18-49 rating last Saturday's coverage earned. It was the lowest rated night of the 2014 games.

On CBS, 48 Hours scored a 0.6 up 50 percent from last week's 0.4 adults 18-49 rating. 

On FOX, the Daytona 500 Bash at the Beach garnered a 0.4 adults 18-49 rating.

 

Broadcast primetime ratings for February 22, 2014 

Time Net Program 18-49 Rating/Sh Viewers (millions)
8:00 NBC Olympics (8-11PM) 2.7/9 12.85
ABC Shrek The Third (8-10PM) 0.7/3 2.48
CBS Mike & Molly - R 0.5/2 2.51
FOX The Daytona 500 Bash at the Beach 0.4/1 1.53
8:30 CBS The Crazy Ones - R 0.3/1 1.79
9:00 CBS CSI - R 0.5/2 3.04
FOX The Following - R 0.2/1 0.83
10:00 CBS 48 Hours 0.6/2 3.66
ABC 20/20 - R 0.5/2 2.21

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Nielsen TV Ratings: ©2014 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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