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TV Ratings Sunday: Olympics Closing Ceremony Falls from 2010 + 'The Amazing Race' Hits Premiere Low; Update: Decent Sampling for 'Growing Up Fisher'

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February 24th, 2014

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Scoreboard NBC FOX ABC UNI CBS
Adults 18-49: Rating/Share 2.9/8 2.0/5 1.3/4 1.2/3 1.0/3
Adults 18-34: Rating/Share 2.0/6 1.2/4 0.9/3 1.0/3 0.5/2
Total Viewers (million) 13.52 6.30 5.11 2.93 5.52

NBC was number one among adults 18-49 and with total viewers. 

On NBC, the final night of Winter Olympics coverage earned a 2.6 adults 18-49 rating from 7:00-8:30. Coverage of the closing ceremony earned a 3.3 adults 18-49 rating from 8:30-10:30 PM, down sharply from the 2010 Vancouver closing ceremonies, which earned a 5.5 adults 18-49 rating. The preview episode of Growing Up Fisher earned a 2.1 adults 18-49 rating. Note: Growing Up Fisher actually started at 10:36PM, so expect some adjustment for this number.  UPDATE: Growing Up Fisher earned a 2.0 Adults 18-49 rating from 10:36-11PM. 

On FOX,  coverage of the Daytona 500 averaged a 2.5 adults 18-49 rating, from 8-11PM (the race didn't end until 11:30PM).

On CBS, the premiere of The Amazing Race earned a 1.6 adults 18-49 rating, the lowest rating ever for a season premiere. Note: the episode start time was delayed 13 minutes due to overrun of CBS golf coverage. Last spring's premiere earned a 2.5 adults 18-49 rating.

Broadcast primetime ratings for Sunday, February 23 2014

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM NBC Winter Olympics (7:00-8:30PM) 2.6 8 12.59
ABC America's Funniest Home Videos -R 1.4 4 6.16
FOX Bob's Burgers -R 1.4 4 4.20
CBS 60 Minutes 1.2 4 8.101
7:30PM FOX American Dad -R 1.4 4 3.97
8:00 PM FOX Daytona 500 Coverage (8-11PM) 2.5 7 8.00
CBS The Amazing Race All-Stars -P 1.6 4 5.37
ABC The Proposal  (8-10PM) 1.5 4 5.08
8:30PM NBC Olympics Closing Ceremony (8:30-10:30PM) 3.3 8 15.25
9:00PM CBS The Mentalist -R 0.6 2 3.43
10:00PM ABC Castle -R 0.9 2 4.03
CBS The Good Wife -R 0.4 1 3.13
10:30PM NBC Growing Up Fisher 2.0 6 8.86

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Nielsen TV Ratings: ©2014 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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