ABC Grows by 10% Week to Week and Delivers 6 of the Top 20 Non-Olympic Broadcasts in Adults 18-49

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February 25th, 2014

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via press release:

ABC Grows by 10% Week to Week and Delivers

6 of the Top 20 Non-Olympic Broadcasts in Adults 18-49

 

ABC is the Non-Sports Winner on Monday in Total Viewers and Adults 18-49

 

ABC’s The Bachelor” Dominates Fox’s Original Monday Dramas to

Rank as No. 1 Series on the Night in Adults 18-49 for the 2nd Straight Week

 

 ABC’s Castle” Finishes as Monday’s Most-Watched TV Series Overall

 

Building on its Lead-in, “Killer Women” Draws its Biggest Audience in 4 Weeks

 

ABC’s “The Taste” Season Finale is Up 7% in Viewers

Week to Week Against the Final Thursday of the Olympics

 

Leading Up to its Spring Premiere Next Thursday,

ABC’s “Scandal” Repeat Builds by 9% in Total Viewers

 

ABC Claims Friday’s Top-Rated Non-Sports Shows with “Shark Tank” and “20/20

 

 Opposite the Olympics Closing Ceremony, ABC’s “AFHV” Posts its Best Repeat Numbers this Season and “The Proposal” Earns 4-Week Time-Period Highs

 

Week No. 22

During the week of February 17, 2014, ABC aired 6 of the Top 20 non-Olympic broadcast programs in Adults 18-49, placing 3 in the Top 10: The Bachelor” – No. 6, “Castle” and “Shark Tank” tied at No. 10, “The Proposal” – No. 14, while “20/20” and “America’s Funniest Home Videos” tied at No. 17. ABC’s 20/20” finished as the highest-rated newsmagazine in Adults 18-49 and Adults 25-54, leading for the 4th straight week in young adults.

 

  • ABC was up week to week in Total Viewers (+14% - 4.2 million vs. 3.7 million) and Adults 18-49 (+10% - 1.1/3 vs. 1.0/3).

 

Monday

With “The Bachelor” and “Castle,” ABC finished as Monday’s No. 1 non-sports network for the 2nd week in a row in Total Viewers (7.7 million) and Adults 18-49 (2.1/5). Posting strong advantages over its competition, ABC’s “The Bachelor” was once again Monday’s No. 1 regular TV program in Adults 18-49. At 10:00 p.m., ABC’s “Castle” stood as the night’s most-watched TV series overall and as the top-rated scripted show in Adults 18-49 (tie).

 

  • The Network grew week to week by 1.3 million viewers and by 11% in Adults 18-49.

 

“The Bachelor” (8:00-10:01 p.m. – 7.7 million and 2.2/6 in AD18-49):

Topping its non-sports competition in each half-hour from 8:00-10:01 p.m. against the Olympics, ABC’s “The Bachelor” beat out Fox’s original dramas (“Almost Human”/”The Following”) in the 2-hour time period by wide margins in Total Viewers (+45% - 7.7 million vs. 5.3 million) and Adults 18-49 (+29% - 2.2/6 vs. 1.7/5).

 

Castle(10:01-11:00 p.m. – 7.8 million and 1.7/5 in AD18-49):

During the 10 o’clock hour, ABC’s “Castle” was the dominant No. 1 series, beating CBS’ “Intelligence” by 32% in Total Viewers (7.8 million vs. 5.9 million) and by 42% in Adults 18-49 (1.7/5 vs. 1.2/3).

 

Tuesday

“Killer Women” (10:00-11:00 p.m. – 3.2 million and 0.6/2 in AD18-49):

Building on its lead-in by 1.2 million viewers at 10:00 p.m., ABC’s “Killer Women” was up week to week by 7% in Total Viewers to draw its biggest overall audience in 4 weeks – since 1/21/14.

 

Thursday

The Taste(8:00-10:00 p.m. – 3.2 million and 0.9/3 in AD18-49):

Opposite the final Thursday of the Winter Olympics, ABC’s season finale of “The Taste” was up week to week by 7% in Total Viewers (3.2 million vs. 3.0 million), while holding steady in Adults 18-49 (0.9/3). The show also spiked 29% in Women 18-34. From its first hour to its second hour, the ABC unscripted series gained 13% among Adults 18-49 (0.8/3 to 0.9/3).

 

Scandal-R” (10:00-11:00 p.m. – 2.6 million and 0.7/2 in AD18-49):

At 10:00 p.m., leading up to the show’s spring premiere next Thursday (on 02/27/14), ABC’s “Scandal” repeat built by 13% in Total Viewers from the prior week (2.6 million vs. 2.3 million).

 

Friday

With back-to-back repeats of “Last Man Standing,” “Shark Tank” and “20/20” on Friday night, ABC (1.3/4) took second place to NBC with the Winter Olympics, outdelivering CBS by 63% (0.8/3) and Fox by 86% (0.7/2) among Adults 18-49.

 

  • ABC’s “Shark Tank(1.7/6) and “20/20(1.4/5) once again finished as the Top 2 TV series on Friday in Adults 18-49, respectively.

 

  • Compared to 4 years ago against the final Friday of the 2010 Winter Olympics, ABC’s delivery was up by 1.9 million viewers and by 8% in Adults 18-49 (3.5 million and 1.2/4 on 2/26/10).

 

Shark Tank(9:00-10:01 p.m. – 6.2 million and 1.7/6 in AD18-49):

More than doubling its lead-in at 9:00 p.m. in Adults 18-49 (+113%), ABC’s “Shark Tank” dominated its non-sports competition in the hour. Season to date, “Shark Tank” is up by 13% in Total Viewers and by 15% in Adults 18-49 over the same point last year, trending as the series’ best-ever season.

 

“20/20” (10:01-11:00 p.m. – 6.0 million and 1.4/5 in AD18-49):

During the 10:00 p.m. hour, ABC’s “20/20” also led its non-sports competition by wide margins in key Adults (AD18-49/AD25-54). Spiking by double digits week to week in Total Viewers (+28%), Adults 18-49 (+27%) and Adults 25-54 (+31%), the ABC newsmagazine drew its biggest audience in 4 weeks – since 1/24/14. “20/20” featured a report on Dr. Martin MacNeill, a physician, lawyer and father of eight accused of orchestrating his wife’s death.

 

  • Despite facing the Olympics, “20/20” was up over the same night last year in Total Viewers and the key Adult 25-54 news demo. In fact, season to date, “20/20” is up 19% in Total Viewers and is on track to post its most-watched season in 4 years – since the 2009-10 season.

 

Sunday

“America’s Funniest Home Videos - R” (7:00-8:00 p.m. – 6.1 million and 1.4/4 in AD18-49):

Opposite the closing ceremony of the 2014 Winter Olympics, ABC’s “America’s Funniest Home Videos” scored its best repeat numbers of the season, up over its week-ago encore by 22% in Total Viewers and by 17% in Adults 18-49.

 

“The Proposal” (8:00-10:00 p.m. – 5.1 million and 1.5/4 in AD18-49):

ABC’s network premiere of “The Proposal” was up over the prior week’s movie by 53% in Total Viewers and by 50% in Adults 18-49, marking the Net’s best numbers in the 2-hour time slot in 4 weeks – since 1/26/14.

 

“Castle-SUN” (10:00-11:00 p.m. – 4.1 million and 0.9/2 in AD18-49):

At 10 o’clock, ABC’s repeat “Castle” was up week to week by 28% in Total Viewers and by 50% in Adults 18-49 to draw the Net’s largest audience in the hour more than 2 months – since 12/22/13.

 

WEEK NO. 22:   ADULTS 18-49            TOTAL VIEWERS

No.1   NBC 4.2      No.1 NBC    17,720,000

No.2   FOX 1.8      No.2 CBS     6,110,000

No.3   ABC 1.1      No.2 FOX     6,110,000

No.3   CBS 1.1      No.4 ABC     4,220,000

No.5   CW  0.3      No.5 CW        920,000

 

 

 

Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 02/17/14.

 
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