TV One Premiere of 45th NAACP Image Awards is the Most Watched Programming Event in Network History

Categories: Network TV Press Releases

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February 25th, 2014

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via press release:

TV ONE PREMIERE OF 45th NAACP IMAGE AWARDS IS THE MOST WATCHED PROGRAMMING EVENT IN NETWORK HISTORY

 

45th NAACP IMAGE AWARDS Red Carpet Live Pre-Show & Awards Show Premiere and Encore Airings Garnered 2.1MM Total Viewers 2+ for the Night

 

SILVER SPRING, MD, FEBRUARY 25, 2014 TV One announced today that the 45th NAACP Image Awards is the most watched programming event in the history of the network.  Additionally, the 45th NAACP Image Awards Red Carpet Live Pre-Show and the Awards Show premieres are now TV One’s most watched telecasts this broadcast season. Reginald Hudlin and Phil Gurin served as the executive producers of the 45th NAACP Image Awards (telecast from 9 to 11 p.m. EST and 12 to 2 a.m. EST) and the Red Carpet Live Pre-Show (telecast at 8 p.m. EST and at 11 p.m. EST).  The production team also included producer Byron Phillips, director Tony McCuin and talent producers Suzanne Bender and Stephanie Sacco. Christina Norman served as the executive producer for TV One.

 

“As TV One marks its 10th anniversary in 2014, we can’t think of a better celebration than the viewer response to our premiere airing of the NAACP Image Awards,” remarked Alfred Liggins, President and CEO of TV One.  “We are pleased to have delivered such an entertaining programing event that clearly resonated with our viewers and was a great inauguration of our new partnership with the NAACP.”

 

NAACP Image Awards Ratings Highlights:

 

·         #1 Program in TV One History among Total Hhlds (718K) & Viewers 2+ (935K) from 9 p.m. to 11 p.m. EST

 

·         #1 Ad-supported Cable Network for the night among Blacks: Viewers 2+, Hhlds & Females 18+

 

·         #1 Television Network in the 9 p.m. to 11 p.m.  time-slot among Blacks: Viewers 2+, Hhlds, P25-54, Females 18+, W25-54

 
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