via press release:
EL REY NETWORK GOES UNDERCOVER IN JULY WITH PREMIERE OF KURTZMAN/ORCI ORIGINAL, ‘MATADOR’
Production on Hour-Long Action Series Begins in March With First Episode To Be
Directed by El Rey Network Founder and Filmmaker Robert Rodriguez
New York – February 26, 2014 –– At a press breakfast held in New York today, El Rey Network executives announced that "Matador," an original, scripted action series created by Roberto Orci and Alex Kurtzman, and produced in association with K/O Paper Products, the coveted writing/producing team behind, , Star Trek and the Transformer franchise, will start production in Los Angeles at the end of March. El Rey Network and founder Robert Rodriguez also confirmed that he will direct the first episode of the series which will make its primetime debut just following the World Cup competition in July 2014. "Matador" is the second original series to launch of the genre-busting cable network. The network's first scripted project, Rodriguez’s highly-anticipated “From Dusk Till Dawn: The Series,” premieres on March 11, 2014 at 9 pm ET/PT.
Irreverent and action-packed, "Matador" chronicles the unlikely rise of Antonio "Matador" Bravo, a popular soccer star, who comes to be known as much for his playboy antics off the field as his dynamic moves on it. But what his fans and family don't realize is that it's all a cover--in truth, he is a skilled covert operative executing missions for a little known branch of the CIA. “Matador” has the kind of fame and notoriety that affords him access to powerful circles of corruption and villainy. But, in balancing the dueling roles in which he's been cast, he will be forced to confront the question of his true identity...and it is this mission which will prove to be his most dangerous.
Bob Orci said: "This is a project that I have wanted to do for as long as I can remember and when I asked Robert if El Rey Network could be our home for 'Matador,' he embraced the idea immediately. And that's what is special about El Rey Network-it is a place where creatives can create and where success is measured by your ability to tell a story well-and that is incredibly appealing on many levels."
Rodriguez added: "Bob Orci and his team are absolutely committed to delivering high quality, visceral content that will explode off the screen. They are some of the best storytellers in the business and I am confident that El Rey Network's viewers will be engaged from the minute the show hits the air."
Executive Producers Jay Beattie and Dan Dworkin, also showrunners, will pen the first episode alongside executive producers Roberto Orci, Alex Kurtzman and Andrew Orci. Also joining as executive producers are Heather Kadin of K/O Paper Products; and Robert Rodriguez along with FactoryMade Ventures and El Rey Network co-founders John Fogelman and Cristina Patwa. Entertainment One Television (eOne) exclusively represents handles all media rights for "Matador", with the exception of broadcast rights.
About El Rey Network
El Rey Network is a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez. Curated by Rodriguez and his artistic collective, the network will unite the most culturally diverse generation in history through fearless, badass and original content that awakens the renegade in everyone. The network's action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action and horror/sci-fi. El Rey Network LLC (www.elreynetwork.com) is jointly owned by Robert Rodriguez and FactoryMade Ventures with a minority stake held by Univision Communications Inc.
About FactoryMade Ventures:
FactoryMade is an incubator for entertainment businesses and was founded by John Fogelman and Cristina Patwa. The company builds IP-based franchises and production and distribution platforms by leveraging its strong ties to the Hollywood creative community and partnering with global brands and investors. Its ventures include El Rey Network and Tres Pistoleros Studios with Robert Rodriguez and a joint venture with the leading Mexican wrestling league Lucha Libre AAA. In addition to working with corporate partners such as Telefonica and JCP, they previously spearheaded the creation of Hasbro’s film business (Transformers, G.I. Joe, Battleship) and television business (Hasbro TV Studios, the Hub Network with Discovery Communications), and developed retail’s first integrated digital gaming and commerce platform with HSN (HSN Arcade).
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