‘The Voice’ Hits a Non-Olympic Slot High Since October 1; ‘About a Boy’ Encore Tops Post-Olympics Original

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

The-Voice-USA-2014-Spoilers-Season-6-Promo-396x250

via press release:

NBC won Tuesday night in adults 18-49 among the Big 4 networks with “The Voice” ranking #1 for the night, scoring NBC’s best non-Olympic rating in the time period since Oct. 1.

 

  • “The Voice 6” (3.7/11 in 18-49, 13.0 million viewers overall from 8-9:01 p.m. ET) scored NBC’s highest 18-49 rating in the Tuesday 8-9 p.m. hour, excluding Olympics, since Oct. 1, 2013, and biggest overall audience for NBC in the time period, excluding Olympics, since April 16, 2013.   Despite moving from last fall’s 9 p.m. start time to the earlier 8 p.m. hour, “The Voice” last night generated the second-highest 18-49 and total-viewer results for a Tuesday “Voice” since Oct. 22, trailing over that span only the Dec. 17 fall finale.  Versus its year-ago Tuesday debut, last night’s “The Voice” is within 10% in 18-49 rating (3.7 vs. 4.1 on March 26, 2013) and is up 4% in total viewers (12.965 million vs. 12.407 million).

 

  • From half-hour to half-hour , “The Voice” (3.7/11 in 18-49, 13.0 million viewers overall) jumped 18% or 0.6 of a point in adults 18-49 (to a 4.0 from a 3.4).  For the hour, “The Voice” ranked #1 or tied for #1 among the Big 4 networks in every key demographic.

 

  • An encore of the debut episode of “About a Boy” (2,4/7 in 18-49, 8.3 million viewers overall from 9:01-9:31 p.m. ET) ranked #2 in the half-hour among the Big 4 networks, within a tenth of a point of the slot lead (and was #1 in men 18-34 with a 1.4 rating).   The 2.4 is NBC’s best non-Olympic result in the time period since the “Voice” finale on Dec. 17.

 

  • Last night’s “About a Boy” encore was up 9% versus the show’s post-Olympic 2.2 for its original run on Saturday night from 11:05-11:30 p.m. ET.   Last night’s 2.4 adds to Saturday’s 2.2 to produce a combined 4.6.  The two telecasts have added together for a combined 16.6 million viewers overall.

 

  • A rebroadcast of the premiere episode of “Growing Up Fisher” (2.0/5 in 18-49, 7.0 million viewers overall from 9:31-10 p.m. ET) retained 83% of its lead-in from “About a Boy”  and matched its post-Olympic 2.0 for its original run on Sunday night from 10:36-11 p.m. ET.   Last night’s 2.0 adds to Sunday’s 2.0 to produce a combined 4.0.  The two telecasts have added together for a combined 15.9 million viewers overall.

 

  • “Chicago Fire” (1.8/5 in 18-49, 7.1 million viewers overall) returned with its first telecast in five weeks and matched its 18-49 rating of the show’s prior two telecasts (1.8 on Jan. 14 and 21). “Chicago Fire” won the slot among ABC, CBS and NBC in 18-49 by a 6% margin over CBS’s “Mentalist” (1.7/5) and by a 64% margin over ABC’s premiere of “Mind Games” (1.1/3).

 

  • From half-hour to half-hour, “Chicago Fire” maintained its rating in adults 18-49 and adults 25-54 and grew in total viewers despite the 10 p.m. hour, while the drama competition on ABC and CBS declined half-hour to half-hour in all three measures.
blog comments powered by Disqus