‘CBS This Morning: Saturday’ Posts the Network’s Best February Sweep Delivery in Viewers Since 2007
via press release:
“CBS THIS MORNING: SATURDAY” POSTS THE NETWORK’S BEST FEBRUARY SWEEP DELIVERY IN VIEWERS IN THE TIME PERIOD SINCE 2007
“CBS THIS MORNING: SATURDAY” POSTS SEASON-TO-DATE GAINS IN VIEWERS (+14%)
CBS THIS MORNING: SATURDAY posted the Network’s best February sweep delivery in viewers in the time period since 2007, according to Nielsen live plus same day ratings. CBS THIS MORNING: SATURDAY was up +9% in viewers (2.02m from 1.86m) compared to last February.
Season-to-date, CBS THIS MORNING: SATURDAY was up +14% in viewers (2.01m from 1.76m) compared to last year.
On the last weekend of the sweep, CBS THIS MORNING: SATURDAY delivered 1.95m viewers, according to Nielsen live plus same day ratings for Feb. 22, 2014. Compared to the same day last year, the broadcast was up +4% in viewers (from 1.86m).
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.