Despite Airing Against an Olympics-Boosted 'Saturday Today'

Categories: Morning News TV Ratings,Press Releases

Written By

February 27th, 2014

good-morning-america

via press release:

 

Despite Airing Against an Olympics-Boosted “Saturday Today,”

“GMA Saturday” Wins First-Ever February Sweep and Turns in Best-Ever Sweeps Performance

 

“GMA Saturday” Posts Largest-Ever February Sweeps Margins Over NBC

 

“GMA Sunday” Delivers Best-Ever Total Viewers and Adults 25-54 Sweeps Performance

 

 

“Good Morning America Saturday” (1/30 – 2/26/14):

 

ABC’s “Good Morning America Saturday” won its first-ever February sweeps with its best-ever sweeps performance in both Total Viewers (4.404 million) and Adults 25-54 (1.564 million), according to Nielsen Media Research.  Despite airing against an Olympics-boosted NBC “Saturday Today,” February 2014 marked “GMA Saturday’s” 4th consecutive sweeps victory in Total Viewers and 3rd straight in Adults 25-54.  “GMA Saturday” debuted in its current format in September 2004.

 

Competitively, “GMA Saturday” turned in its largest-ever sweeps margins in overall viewers and in the key adult news demo over CBS’ “Saturday Early Show” (+2.384 million and +911,000, respectively)In addition, “GMA Saturday” outperformed NBC’s “Saturday Today” (+294,000 and +42,000, respectively) by its biggest-ever February sweeps margins.

 

“Good Morning America Sunday” (1/30 – 2/26/14):

 

During the 2014 February sweep, “Good Morning America Sunday” saw its best-ever sweeps performance in both Total Viewers (4.120 million) and Adults 25-54 (1.419 million), according to Nielsen Media Research.  “GMA-Sunday” debuted in its current format in September 2004.

 

Competitively, “GMA Sunday” trailed an Olympics-fueled NBC “Sunday Today” by 316,000 Total Viewers and by 145,000 Adults 25-54 to post its 2nd-closest February sweeps performance ever with the NBC program.  

 

 

GOOD MORNING AMERICA SATURDAY – February 2014 SWEEP

 

Total Viewers   Adults 25-54        Households

ABC              4,404,000      1.3/8; 1,564,000      3.1/10

NBC              4,110,000      1.3/9; 1,522,000      2.9/10

CBS              2,020,000      0.5/4;   653,000      1.5/ 5

 

GOOD MORNING AMERICA SUNDAY – February 2014 SWEEP

 

Total Viewers      Adults 25-54      Households

ABC              4,120,000      1.2/7; 1,419,000      2.9/ 9

NBC              4,436,000      1.3/8; 1,564,000      3.1/10

CBS              6,176,000      1.6/8; 1,954,000      4.2/11

 

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54).  Based on Most Current: February 2014 Sweep (1/30-2/26/14).   Sweep periods (November, February, May and July).  All averages based on regular telecasts.

 

 

 
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