Season-to-Date ‘CBS This Morning’ Posted Double-Digit Percentage Gains in Viewers, Households & Women 25-54
via press release:
SEASON-TO-DATE, “CBS THIS MORNING” POSTED DOUBLE-DIGIT PERCENTAGE GAINS IN VIEWERS (+14%), HOUSEHOLDS (+10%) AND WOMEN 25-54 (+10%)
“CBS THIS MORNING” POSTS YEAR-TO-YEAR PERCENTAGE GAINS IN VIEWERS
Season-to-date, CBS THIS MORNING posted double-digit percentage gains in viewers (+14%), households (+10%) and women 25-54 (+10%).
CBS THIS MORNING posted year-to-year percentage gains among viewers (+2%) and households (+5%) against Olympics coverage, according to Nielsen live plus same day ratings for the week ending Feb. 21, 2014. CBS THIS MORNING added +70,000 viewers compared to the same week last year and delivered more than 3 million viewers for the seventh consecutive week.
CBS THIS MORNING
Week Ending Feb. 21, 2014 Week Ending Feb. 22, 2013 % Change
3.09m 3.02m +2%
2.3/08 2.2/08 +5%
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.