Season-to-Date 'CBS This Morning' Posted Double-Digit Percentage Gains in Viewers, Households & Women 25-54

Categories: Morning News TV Ratings,Press Releases

Written By

February 27th, 2014

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via press release:

 

SEASON-TO-DATE, “CBS THIS MORNING” POSTED DOUBLE-DIGIT PERCENTAGE GAINS IN VIEWERS (+14%), HOUSEHOLDS (+10%) AND WOMEN 25-54 (+10%)

 

“CBS THIS MORNING” POSTS YEAR-TO-YEAR PERCENTAGE GAINS IN VIEWERS 

Season-to-date, CBS THIS MORNING posted double-digit percentage gains in viewers (+14%), households (+10%) and women 25-54 (+10%).

CBS THIS MORNING posted year-to-year percentage gains among viewers (+2%) and households (+5%) against Olympics coverage, according to Nielsen live plus same day ratings for the week ending Feb. 21, 2014. CBS THIS MORNING added +70,000 viewers compared to the same week last year and delivered more than 3 million viewers for the seventh consecutive week.

 

CBS THIS MORNING

Week Ending Feb. 21, 2014               Week Ending Feb. 22, 2013                  % Change

Viewers

3.09m                                             3.02m                                                 +2%

 

Households

2.3/08                                             2.2/08                                                  +5%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
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