‘The Strain’ Offers Transformation Station “Rejuvenation POds” to SXSW Attendees March 7-10
via press release:
FX’S THE STRAIN OFFERS TRANSFORMATION STATION
“REJUVENATION PODS” TO SXSW ATTENDEES, MARCH 7 – 10
The Strain Premieres on FX in July, 2014
LOS ANGELES, February 27, 2014 – FX is bringing relief to fatigued South by Southwest attendees in Austin, Texas. The Strain Transformation Station will provide participants with the chance to recover from “the strain” of SXSW with 20-minute power naps inside custom-built Rejuvenation Pods. The pods are equipped with tablets showcasing exclusive content from the new FX original series, The Strain.
The Strain Transformation Station
· Operating from March 7 through March 10, 12:00pm – 6:00pm
· Located in the prominent downtown Austin location 419 Congress Ave. @ 5th Street
· A hostess will be on hand to book power-nap appointments in 10 Rejuvenation Pods with additional sitting area/lounge
· Appointments may also be booked ahead of time through the custom mobile site www.thestrainpods.com
· The Strain Vaccine (branded energy shots) will be distributed in and around the venue
· The Strain novels and special-edition comic books will be available for takeaway
The Strain is a high concept thriller that tells the story of Dr. Ephraim Goodweather (Corey Stoll), the head of the Center for Disease Control Canary Team in New York City. He and his team are called upon to investigate a mysterious viral outbreak with hallmarks of an ancient and evil strain of vampirism. As the strain spreads, Eph, his team, and an assembly of everyday New Yorkers, wage war for the fate of humanity itself.
The ensemble cast of The Strain stars Corey Stoll, Mia Maestro, Sean Astin, Kevin Durand, Natalie Brown, Jonathan Hyde, Richard Sammel, Robert Maillet, Jack Kesy, Ben Hyland, Miguel Gomez and David Bradley. Writer, producer, director and novelist Guillermo del Toro has built his career on bringing fantasy and horror to vivid life. He wrote and directed the dark fairy tale Pan’s Labyrinth, which garnered six Academy Award nominations, including one for del Toro for Best Writing, Original Screenplay. The film went on to win three Oscars. Named by The Hollywood Reporter as a “Master of Horror,” del Toro’s other film credits include Pacific Rim, Hellboy and the upcoming Crimson Peak starring Tom Hiddleston, Charlie Hunnam and Jessica Chastain.
FX is the flagship general entertainment basic cable channel of FX Networks, a business unit of Fox Networks Group. FX Networks is comprised of FX, FXM and FXX, its newest channel, which debuted on September 2, 2013. Launched in June of 1994, FX is carried in more than 97 million homes. The diverse schedule features a growing roster of critically-acclaimed and award-winning hit dramas series, including Sons of Anarchy, Justified, The Americans and The Bridge; the miniseries American Horror Story; and the acclaimed hit comedy series Louie, Archer and Chozen. The network’s library of acquired box-office hit movies is unmatched by any ad-supported television network. FX’s roster of acquired hit series includes Two and a Half Men, Anger Management and, coming in 2014, Mike & Molly.