'Grey's Anatomy' and 'Scandal' Return Up to Deliver a 4-Month High for ABC on Thursday

Categories: Network TV Press Releases

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February 28th, 2014

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via press release:

ABC Thursday Prime (8-11pm – 7.8 million and 2.4/7 in AD18-49): With a Countdown to the Oscars special and the mid-season returns of Grey’s and Scandal (after a 2-1/2 month break), ABC finished in a near-tie for #1 in Adults 18-49 on Thursday with CBS (pacing within 1-tenth of a rating point) and hit a 4-month high on the night – since 10/31/13.   In addition, the Net won the night in Adults 18-34 and key Women (W18-34/W18-49/W25-54).

 

·         ABC’s Scandal (3.3/10) and Grey’s Anatomy (3.0/9) finished as the #2 and #3 TV shows of the night in Adults 18-49, behind only CBS’ The Big Bang Theory and pacing well ahead of Fox’s American Idol, which dropped to a new series low for the 2nd week in a row (2.3/7).

 

Grey’s Anatomy (9-10pm – 9.3 million and 3.0/9 in AD18-49):  Tripling its Adult 18-49 lead-in at 9pm (+200%), ABC’s Grey’s Anatomy (3.0/9) dominated its hour by 36% over its nearest competition (Two and a Half Men/The Crazy Ones = 2.2/6).  Grey’s grew over its Winter Finale (12/12/13) by double digits in Total Viewers (+11%) and Adults 18-49 (+11%), to deliver its best numbers in nearly 5 months – since 10/3/13. In fact, it was Grey’s 2nd-most-watched episode this season.  

 

Scandal (10-11pm – 9.3 million and 3.3/10 in AD18-49):  Building on its Grey’s lead-in by 10% in Adults 18-49 at 10pm, ABC’s Scandal beat its combined drama competition by 22% in the hour (3.3/10 vs. 2.7/8 for CBS’ Elementary and NBC’s Parenthood).  Scandal was up over its Winter Finale (12/12/13) in Adults 18-49 (+3%) to equal the series’ 2nd-highest-ever rating.

 
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