‘Jimmy Kimmel Live’ Grows to Season Highs on Thursday in Homes and Adults 18-49

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“Jimmy Kimmel Live” Grows to Season Highs on Thursday in Homes and Adults 18-49

 

ABC’s “JKL” Scores its Most Competitive Finish Yet with NBC’s “Fallon”

 

“JKL” Ranks No. 1 in its Slot in 3 of the Top 4 U.S. Markets, Beating NBC’s “Fallon”

 

“Jimmy Kimmel Live” (M-F 11:35 p.m.)

On Thursday, February 27, 2014, ABC’s “Jimmy Kimmel Live” shot up over the prior day by 43% in Households (3.0/8 vs. 2.1/6) to hit a new season high for any telecast on any night in the 56 U.S. Metered Markets. In addition, in the 25 LPM Markets, “JKL” matched a season high in Adults 18-49, soaring 100% day to day (1.2/6 vs. 0.6/3). Please note: NBC’s “The Tonight Show Starring Jimmy Fallon” declined from Wednesday night by 17% in Households (3.4/9) and by 18% in Adults 18-49 (1.4/7) to its lowest Metered Market numbers yet.

 

  • “JKL” delivered its most competitive finish yet with NBC’s “The Tonight Show Starring Jimmy Fallon,” pacing within 2-tenths of a rating point in Adults 18-49 (1.2/6 vs. 1.4/7).

 

  • ABC’s “JKL” dominated CBS’ “The Late Show with David Letterman” by 25% in Households (3.0/8 vs. 2.4/6) and 100% in Adults 18-49 (1.2/6 vs. 0.6/3).

 

  • “Jimmy Kimmel Live” ranked No. 1 in its time slot in 3 of the Top 4 U.S. Markets (New York, Los Angeles and Philadelphia) in Households and Adults 18-49, beating both NBC’s “Tonight Show” and CBS’ “The Late Show.”

 

Source: WRAP Overnights, Weighted U.S. Metered Market Averages, Live + Same Day (2/27/14).

 

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