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Live+7 DVR Ratings: 'The Following' Has Biggest 18-49 Ratings Gain, 'Hart of Dixie' Tops Percentage Gain & 'Intelligence' Adds Most Total Viewers in Week 21

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March 3rd, 2014

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Our source for Live+7 DVR ratings includes only original programs, excluding specials and repeats (which are unlikely to be heavily DVR viewed). Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

During the twenty first week  of the 2013-2014 season (February 10-15 2014), which had fewer original programs than usual due to coverage of The Olympics, The Following topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.5 adults 18-49 ratings points.

Hart Of Dixie topped the percentage adults 18-49 ratings increase from DVR viewing, adding 133% to its Live+Same Day adults 18-49 ratings.

Intelligence topped the total viewers increase from DVR viewing adding 3.582 million viewers to its Live+Same Day viewership. 

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 FOLLOWING, THE-02/10 FOX 1.7 3.2 1.5 88%
2 New Girl-02/11 FOX 1.3 2.6 1.3 100%
3 ALMOST HUMAN-02/10 FOX 1.6 2.8 1.2 75%
4 BROOKLYN NINE-NINE-02/11 FOX 1.2 2.2 1.0 83%
5 INTELLIGENCE-02/10 CBS 1.3 2.2 0.9 69%
6 American Idol-THUR-02/13 FOX 3.0 3.8 0.8 27%
7 American Idol-WED-02/12 FOX 3.4 4.2 0.8 24%
8 BACHELOR, THE-02/10 ABC 2.3 3.0 0.7 30%
9 SUPER FUN NIGHT-02/12 ABC 1.3 1.7 0.4 31%
10 Hart Of Dixie-02/10 CW 0.3 0.7 0.4 133%
11 DADS-02/11 FOX 1.1 1.5 0.4 36%
12 KILLER WOMEN-02/11 ABC 0.7 1.0 0.3 43%
13 RAKE-02/13 FOX 1.1 1.4 0.3 27%
14 Beauty And The Beast-2/10 CW 0.3 0.5 0.2 67%
15 TASTE, THE-02/13 ABC 0.9 1.0 0.1 11%
16 20/20-FRI-02/14 ABC 1.1 1.2 0.1 9%
17 60 Minutes-02/16 CBS 1.0 1.1 0.1 10%
18 48 HOURS PRESENTS-02/15 CBS 0.4 0.4 0.0 0%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Hart Of Dixie-02/10 CW 0.3 0.7 0.4 133%
2 New Girl-02/11 FOX 1.3 2.6 1.3 100%
3 FOLLOWING, THE-02/10 FOX 1.7 3.2 1.5 88%
4 BROOKLYN NINE-NINE-02/11 FOX 1.2 2.2 1.0 83%
5 ALMOST HUMAN-02/10 FOX 1.6 2.8 1.2 75%
6 INTELLIGENCE-02/10 CBS 1.3 2.2 0.9 69%
7 Beauty And The Beast-2/10 CW 0.3 0.5 0.2 67%
8 KILLER WOMEN-02/11 ABC 0.7 1.0 0.3 43%
9 DADS-02/11 FOX 1.1 1.5 0.4 36%
10 SUPER FUN NIGHT-02/12 ABC 1.3 1.7 0.4 31%
11 BACHELOR, THE-02/10 ABC 2.3 3.0 0.7 30%
12 RAKE-02/13 FOX 1.1 1.4 0.3 27%
13 American Idol-THUR-02/13 FOX 3.0 3.8 0.8 27%
14 American Idol-WED-02/12 FOX 3.4 4.2 0.8 24%
15 TASTE, THE-02/13 ABC 0.9 1.0 0.1 11%
16 60 Minutes-02/16 CBS 1.0 1.1 0.1 10%
17 20/20-FRI-02/14 ABC 1.1 1.2 0.1 9%
18 48 HOURS PRESENTS-02/15 CBS 0.4 0.4 0.0 0%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 INTELLIGENCE-02/10 CBS 7123 10705 3582 50%
2 FOLLOWING, THE-02/10 FOX 4759 8307 3548 75%
3 ALMOST HUMAN-02/10 FOX 5471 8333 2862 52%
4 New Girl-02/11 FOX 2971 5007 2036 69%
5 BROOKLYN NINE-NINE-02/11 FOX 2877 4783 1906 66%
6 American Idol-THURS-02/13 FOX 10184 12058 1874 18%
7 AMERICAN IDOL-WED-02/12 FOX 11675 13539 1864 16%
8 KILLER WOMEN-02/11 ABC 3028 4505 1477 49%
9 BACHELOR, THE-02/10 ABC 7868 9160 1292 16%
10 RAKE-02/13 FOX 4040 5227 1187 29%
11 SUPER FUN NIGHT-02/12 ABC 3424 4174 750 22%
12 DADS-02/11 FOX 2700 3320 620 23%
13 Hart Of Dixie-02/10 CW 1035 1613 578 56%
14 TASTE, THE-02/13 ABC 3045 3599 554 18%
15 Beauty And The Beast-02/10 CW 743 1269 526 71%
16 20/20-FRI-02/14 ABC 4658 5094 436 9%
17 60 Minutes-02/16 CBS 8173 8582 409 5%
18 48 HOURS PRESENTS-02/15 CBS 1658 1761 103 6%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

Nielsen TV Ratings Data:©2014 The Nielsen Company. All Rights Reserved.

 

 
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