Oscars Deliver Highest Overnight Metered Market Household Ratings Since 2005

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via press note:

  • Academy Awards Average:  From 8:30-11:30pm (the official Nielsen end-time will be 11:41pm, based on the conclusion of the final national commercial spot in the program), the 2014 Academy Awards telecast averaged a 27.9 Household rating, 41 share in the overnight Metered Markets, up 7% from a 26.1/41 last year and tracking as the highest rating since 2005.  Among Adults 18-49, the 2014 Academy Awards delivered a 16.2/39 rating in Nielsen’s LPM (Local People Meter) markets.

 

  • Competitive Sunday Prime Averages: Competitively, with the 86th Annual Academy Awards broadcast and Oscar’s Red Carpet 2014 pre-show during Sunday’s prime (7-11pm for ABC, CBS and NBC, 7-10pm for Fox), ABC beat CBS, NBC and Fox combined by +224% on average in the U.S. Household Metered Markets (ABC = 21.4 rating vs. 6.6 = CBS, NBC and Fox combined).

 

  • Top 5 Household Metered Markets: The Top 5 highest-rated markets for the 2014 Academy Awards telecast were New York (37.1 rating), Kansas City (37.0 rating), Chicago (36.0 rating), West Palm Beach (33.3 rating), Los Angeles (32.6 rating-tie) and San Francisco (32.6 rating-tie). 

 

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