NBC Wins 6 of 6 Half-Hours in Adults 18-49, ‘The Voice’ is Number 1 for the night

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The Voice March 3

via press release:

NBC swept six of six half-hours among the Big 4 networks last night in adults 18-49 and total viewers with “The Voice” and “The Blacklist,” both of which ranked #1 in their time periods among the Big 4 networks in every key ratings category.

 

  • “The Voice” (4.5 rating, 12 share in adults 18-49, 15.7 million viewers overall from 8-10:01 p.m. ET,) retained 96% of last week’s premiere rating (4.5 vs. 4.7) and 99% of last week’s average in total viewers (15.651 million vs. 15.858 million), and note that last week’s 15.9 million was the biggest L+SD audience for any music-competition show on any network since Fox’s “American Idol” averaged 16.1 million viewers on Wednesday, Jan. 23, 2013.

 

  • The 4.5 for last night’s “The Voice” is the show’s second-highest 18-49 rating for a Monday telecast since Oct. 14, trailing over that span only last week’s 4.7 for the debut episode.  And excluding last week, it’s the top Monday total-viewer result since March 5, 2012.

 

  • From 10:01-11 p.m. ET, “The Blacklist” (2.7/8 in adults 18-49, 11.1 million viewers overall) dominated the time period among ABC, CBS and NBC, prevailing by a 69% margin over ABC’s second-place “Castle” (1.6/4) and topping CBS’s “Intelligence” by 125% (2.7 vs. 1.2).   “The Blacklist” retained 87% of the prior week’s rating in adults 18-49 (2.7 vs. 3.1)  and  99% in total viewers (11.065 million vs. 11.179 million).

 

  • “The Blacklist” ranked #1 in the hour among ABC, CBS and NBC with dominant margins in every key measure.  Versus NBC’s averages in the slot last season, last night’s “Blacklist” is up 35% in 18-49 rating (2.7 vs. 2.0, L+SD non-sports) and 93% in total viewers (11.065 million vs. 5.746 million), pending updates.

 

  • L+3 TIME-SHIFTING: Last week’s “Blacklist” grew by 4.7 million viewers in “live plus three day” results (to 15.9 million from 11.2 million) and was up 47% in 18-49 (to a 4.55 from a 3.09).
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