via press release:
NICKELODEON WINS THE WEEK WITH KIDS AND TOTAL VIEWERS
Net Lands Top Four Animated Kids’ Shows for the Week, Leads Preschool with Wallykazam!
NEW YORK – March 4, 2014 – Nickelodeon closed the first week of March (2/24/14-3/2/14) as the number-one basic cable net with Kids 2-11 (2.9/915K) and total viewers (1.7M), scoring the top kids’ shows in animation and preschool.
The network landed the top four animated series with Kids 2-11 for the week, with SpongeBob SquarePants (5.1/1.6M) leading off, followed by Sanjay and Craig (5.0/1.6M), Breadwinners (4.5/1.4M) and Teenage Mutant Ninja Turtles (4.2/1.3M). In addition, SpongeBob SquarePants and Sanjay and Craig ranked as the overall top two programs with Kids 2-11 for the week. SpongeBob SquarePants was also the week’s number-one kids’ program with total viewers (3.4M).
Nickelodeon’s latest preschool offering, Wallykazam!, is already a hit, topping all preschool series this week with a 7.9/977K with Kids 2-5—up +55% over last year.
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).